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pragmatism


Understanding the HCP Spectrum of Influence on Supplement Brands: From Vitalists to Pragmatists

by Yadim Medore | October 3, 2023

Whether you are a supplement brand that sells directly through health care professionals (HCPs) or that sells directly to consumers, you need to know what influences HCPs’ supplement decisions and recommendations. Why is that? Interest and engagement in integrative health and medicine are expanding rapidly. Forty-nine percent of adults believe in the efficacy of many ...

Make My Supplement

by Janet Poveromo | September 1, 2010

Pragmatism abounds for contract manufacturers trying to accommodate innovative R&D professionals while seeking regulatory soundness and realizing manufacturing capabilities.COst, speed, flexibility and practicality are the factors necessary when tailoring individual manufacturing approaches. With a heavy emphasis on Quality control at all procedural stages, a good contract manufacturer ensures its customers receive the highest quality products, ...

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