pre-workout
Stronger Than Yesterday
The muscle and strength ingredient category is gaining traction as the consumer demographic expands. Growing one’s muscles and gaining strength is no longer just for bodybuilders and gym rats. Building muscle has health benefits for everyone, as it can help to burn fat, protect the joints, and increase strength and endurance for better workouts. The ...
Sports Nutrition’s Widening Playing Field
Average Joes outnumber jocks when it comes to this category’s target consumers. Their needs are guiding new product innovation and, ultimately, rehabbing a bruised reputation.The category of sports nutrition supplements may bring to mind a very particular group of consumers, namely, bodybuilders and extreme athletes who are highly educated on fitness and will try almost ...
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