private label manufacturers association (PLMA)

[Extra! Extra!] U.S. Private Label Industry Reaches $282.2 Billion in Sales in 2025

by Eric Munson | September 1, 2026

According to a report from the Private Label Manufacturers Association (PLMA), in 2025, U.S. sales of private label store brands increased slightly more than $9 billion to a record $282.8 billion in all outlets compared to 2024. Store brand dollar sales increased nearly three times the rate of national brands, climbing by 3.3 percent, compared ...

The Private Label Push

by Rajiv Leventhal | May 1, 2011

The appeal of private label products continues to grow, and manufacturers are innovating hard to meet retailer and consumer demands.Regardless of the end of the “Great Recession,” marketing reports show consumers are continuing to purchase private label products at an increasing rate.According to the Private Label Manufacturers Association (PLMA), in a 2010 GfK Custom Research ...

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