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Eighth Annual NIE New Ingredient Awards Call for Entries

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Emerging From the Man Cave

by Lisa Schofield | September 1, 2023

Men have come out of fear-restraints to seek—and use—supplements that support their health. There’s nothing toxic about catering to the masculine body and mind. Men, especially those who are firmly in middle-age now (Millennials) are a ripe consumer base for supplements as well as functional beverages that help them be their best, most robust selves, ...

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