public relations
Powering Promotion Through Personal Selling
In today’s fragmented marketing communications environment, brand managers have a dizzying array of options when it comes to how they can promote their products. Readers of this column may recall that we are simply obsessed with the “Marketing Mix” (aka the Four P’s of Marketing). These are Product (what we sell), Price (what we require ...
Before You Hire That Razzle Dazzle PR Firm (ask these questions)
One of my all-time favorite Broadway scenes is in the show “Chicago” when Roxie Hart’s lawyer preps her for the witness stand to portray her as an innocent damsel who, in reality, murdered her lover. The lawyer, Billy Flynn, said, “Give ’em the old razzle dazzle,” referring to the media and jury. And razzle-dazzle them ...
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