sales of private label store brands

[Extra! Extra!] U.S. Private Label Industry Reaches $282.2 Billion in Sales in 2025

by Eric Munson | September 1, 2026

According to a report from the Private Label Manufacturers Association (PLMA), in 2025, U.S. sales of private label store brands increased slightly more than $9 billion to a record $282.8 billion in all outlets compared to 2024. Store brand dollar sales increased nearly three times the rate of national brands, climbing by 3.3 percent, compared ...

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