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Not Immune to Evolution

by Mike Straus | September 1, 2026

The immune health ingredients market is diversifying thanks to emerging research into novel ingredients. The immune health ingredients space is undergoing rapid evolution as new ingredients come to market. Immune health remains an important niche for the industry and for consumers, with Millennials in particular driving demand. Experts say this category has evolved from the ...

Ashwagandha—The Perfect Ingredient for a Stressed-out World

by John Quilter | December 1, 2023

We are living through times of huge stress. As Innova Market Insights noted in 2020, “Recent events have had a significant effect on mental wellbeing, with many people facing increased rates of anxiety off the back of the COVID-19 pandemic.” Since then, of course, new sources of uncertainty have emerged—inflation, economic volatility and a seemingly ...

Ashwagandha in the Age of Stress

by John Quilter | December 1, 2022

We are living through times of huge stress. As Innova Market Insights noted in 2020, “Recent events have had a significant effect on mental wellbeing, with many people facing increased rates of anxiety off the back of the COVID-19 pandemic.”1 Since then, of course, new sources of uncertainty have emerged—inflation, economic volatility and a seemingly ...

Lycored Calls on Industry to Write to a Stranger During Coronavirus Crisis

by Shari Barbanel | April 21, 2020

Lycored (Israel) is calling on the nutrition industry to reach across the quarantine divides and nourish people in need of connection during the coronavirus crisis. The company is encouraging industry professionals to write an anonymous note of encouragement, appreciation or general positivity to a stranger. The letters will be printed and included in meals being ...

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