Social Media
Responding to Career-defaming Cyberbullying
I frequently share updates about my clients on social media, which aligns with my work as a publicist. Although not everyone engages with my posts, and it sometimes feels like I’m speaking to an empty room, I know from analytics that many people are watching and reading. I’ve learned that even if likes and comments ...
Kerry Releases 2024 Global Taste Charts
Kerry (Ireland) has released its 2024 global taste charts, “A World of Future Tastes,” to the global food and beverage community. The culmination of Kerry’s year-long research is a series of incisive, interactive charts created for 13 individual regional markets, according to the company. These charts track flavor adoption and evolution around the world and ...
5 Fundamentals of Digital Marketing
Digital Marketing has been evolving for more than 25 years, but far too many brand managers are still lacking a strong and cohesive digital marketing plan that effectively connects their brands to potential consumers in a meaningful and trackable way. This is especially true for managers of many small and mid-sized brands who use various ...
CRN Refutes NPA’s Comments on its Support of Dietary Supplement Listing Act
The Council for Responsible Nutrition (CRN) released a statement saying that it has responded to “false information being propagated on social media and other platforms by the Natural Products Association (NPA) regarding effects of the bi-partisan Dietary Supplement Listing Act, as well as the nature of CRN’s support for the proposal and Sen. Richard Durbin’s ...
Thank You for Advertising
Are marketers spending too much time on social media? Marketing is about creating products that meet consumer needs and generate revenue for the organization. Understanding what is involved in all of that is made easier by applying the Marketing Mix or four Ps of Marketing—Product, Price, Place and Promotion. Just about everything marketers do, including ...
Effective Social Media to Help Boost Brand Awareness
Effective social media can help boost brand awareness and deepen your relationship with customers. Thus, having a social media strategy in place should be an even greater part of your post-COVID-19 marketing plan. Social media should always be included in your company’s marketing approach and be a vital part of your public relations strategy. ...
Temper Your Transparency: Balancing Between Honesty and Oversharing
Transparency: a popular word that companies, leaders and executives toss around so much that the word itself is at risk of becoming endangered and losing its real meaning. If a company says it’s transparent, that means the company is honest and trustworthy, right? Let’s hope so, but nowadays, transparent could just mean that I’m trying ...
EpiCor Customers Join Embria to Support Vitamin Angels
Embria Health Sciences (Ankey, IA) is a believer in the impact that dietary supplements can have on the quality of life of people, and that is why it was natural for Embria to approach Vitamin Angels with an innovative campaign idea to leverage its own social media platforms, and to enlist customers who purchase EpiCor ...
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