supplements
NOW Celebrates 50 Years
In 2018, NOW (Bloomingdale, IL)—the largest independent and family-owned manufacturer of natural products in the U.S. health food store channel—will begin celebrating 50 years as a manufacturer dedicated to its mission of providing products and services that empower people to lead healthier lives. A whole year of anniversary events and programs are planned. NOW will ...
The Top 12 Mistakes Supplement Brands Make
From startups to established brands, here are the 12 patterns we’ve seen supplement brands falling into over the last 20 years. From years of working with leading dietary supplement brands, we know these are the hard truths you face. While each company has its own unique set of challenges, there is more commonality than difference. Established leaders, ...
Direct-to-Practitioner Supplement Companies: Patients Don’t Care About Your Brand
We all know how important a brand is for creating trust, loyalty and awareness for your company, but I’m about to tell you something surprising—your brand does not matter to the patients who take your supplements. I bet you never thought you would hear that from the CEO of a brand and marketing agency, right? ...
Omega-3 Supplements May Prevent Childhood Asthma
Taking certain omega-3 fatty acid supplements during pregnancy can reduce the risk of childhood asthma by almost one third, according to a new study from the Copenhagen Prospective Studies on Asthma in Childhood (COPSAC) and the University of Waterloo. The study, published in the New England Journal of Medicine, found that women who were prescribed ...
Olympians Embrace Nutritional Supplements
Sports federations and hundreds of individual athletes from around the world have embraced dietary supplements as they headed to Rio for this Summer’s Olympic games. At least 14 Olympic sports federations in the U.S. and around the world have recently signed sponsorship deals with sports nutrition companies, including USA Gymnastics and USA Track & Field, which recently ...
Senator Blumenthal Withdraws Amendment to Limit Military Access to Supplements
Senator Richard Blumenthal (D-CT) withdrew his amendment to the FY 2017 National Defense Authorization Act (NDAA) that would require supplements sold on military bases to be verified by a third-party amid strong opposition by the supplement industry. Enacted on an annual basis by Congress, NDAA legislation establishes budget and policy parameters for the Department of ...
The State of Purity
Industry leaders discuss botanical adulteration in the supplement industry. The Participants Are: • Rupa Das, Vice President of Global Quality and Compliance, BI Nutraceuticals, Long Beach, CA, (310) 669-2100 • Daniel Fabricant, PhD, CEO, Natural Products Association, Washington, DC, (800) 966-6632 • Gabriel Giancaspro, PhD, Vice President, Foods, Dietary Supplements and Herbal Medicines, U.S. Pharmacopeia, ...
New Infographic from CRN: The Dietary Supplement Consumer
Infographic from Council for Responsible Nutrition. See www.crnusa.org/CRNconsumersurvey/2014 for more.
Innovation Dosage Forms — Delivering Consumer Satisfaction
Companies that bring breakthrough products to market successfully have a special combination of leading edge technology and a keen understanding of what will excite consumers. In the supplement space, we know that at the end of the day, consumers want to feel better. They want to be able to live the kinds of lives that ...
From Field To Extract
Industry leaders Weigh in on the Current state of Botanical Adulteration It is no surprise that there is a problem in the global herb and dietary supplements industry—the persistent availability of adulterated herbs, herbal extracts, essential oils and other plant-derived dietary ingredients. Nutrition Industry Executive (NIE ) asked those schooled on the subject to discuss ...
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