Targeting Your Audience

[Extra! Extra!] Targeting Your Audience for Bone and Joint Health

by Janet Poveromo | June 2, 2025

Lindsay Cole, sales & business development manager with New Jersey-based Balchem, noted opportunities in the bone and joint health space. “As the consumer demographic for bone and joint health supplementation continues to evolve, brands need to redefine their offering to target this audience,” she said. “For example, there are promising opportunities to dial up the ...

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