Women In Nutraceuticals (WIN), the non-profit spearheaded by a cohort of global nutraceutical leaders and advocates for gender parity in the industry, has announced the appointment of Rajat Mittal Shah, global liaison, India, marking the first official regional liaison outside of the U.S.

Shah, who is co-founder of India-based nutraceuticals Nutriventia, a wholly owned subsidiary of Inventia Healthcare is acknowledged as one of the foremost industry leaders in India whose impact and influence is felt across the global nutraceuticals industry.

“We are thrilled to welcome Rajat to this role, with her appointment marking a significant milestone in Women In Nutraceuticals’ commitment to empower women within the sector in the region,” said WIN President Heather Granato. “India, with its rich heritage of traditional medicine systems like ayurveda, is a powerful player in the nutraceutical industry, expected to top $10 billion (U.S.) by 2026.

“The appointment of Rajat as the global liaison in India reflects our recognition of the country’s strategic importance and the need to support women across the supply chain in the region to unlock their personal and professional potential to achieve gender equity.”

WIN is a non-profit organization supported by more than 20 volunteers, many at C-Suite level. Regional volunteers serve as the “on the ground” expertise, identifying areas of unique opportunity to grow the organization’s presence in the region. While there are some common issues related to women in leadership, science and business, across various regions, there are also significant differences in terms of the market constraints, cultural sensitivities and engagement approaches which require careful consideration and implementation.

“It’s a ‘cut, paste, customize’ whereby we want our members to feel both a global connection to our mission, and the ability to connect and drive change at a more local level,” said Granato. “We are sure that under Rajat’s guidance, Women In Nutraceuticals will make a significant impact in empowering women in this rapidly growing sector.”

Upon the announcement of her WIN appointment, Shah said, “It is an honor and a privilege to be appointed the Global Liaison, India for Women In Nutraceuticals. My vision is to foster a supportive and enriching environment for women at every stage of their careers. From helping women break the glass ceiling in senior positions, to facilitating smooth transitions back into the workforce after childbirth, we will use mentorship and empowerment as key tools.

“I hope to leverage the immense potential of our female workforce to drive India’s nutraceutical industry to new heights,” Shah concluded.

For information, visit https://womeninnutraceuticals.org.