American River Nutrition (Hadley, MA) has unveiled new branding, ranging from logos to a new website, for the company and its DeltaGold tocotrienol vitamin E ingredient.

“Having spent many years focusing on the science of annatto-derived tocotrienols, we felt it was time for American River Nutrition to move to the next level in marketing our DeltaGold,” said Anne Trias, MS, American River Nutrition product director. “With our new look and website in place, and an exciting new clinical study on DeltaGold that adds significantly to the existing body of science publishing shortly, we’re enthusiastic about future growth.”

Todd Pauli of The Shelton Group, a boutique marketing and PR firm working in the dietary supplement industry since 1990, led the rebranding effort.

“It was an honor to work with the people who not only introduced tocotrienols, but also maintain such dedicated focus on the science that supports DeltaGold,” said Pauli, Shelton Group partner. “Inspired by the particular shape and color of the annatto plant from which DeltaGold is derived, we sought to tell American River’s unique story of being both leading scientists and U.S.-based ingredient manufacturers.

Founded by Dr. Barrie Tan, a notable expert in the field of vitamin E tocopherols and tocotrienols, American River Nutrition has exclusive focus on tocotrienols from the annatto plant as the purest source of delta- and gamma-tocotrienols, which emerging research has proven to contain some exceptional benefits that are not shared by their tocopherol counterparts.

For more information, visit www.americanrivernutrition.com.