Articles by Lisa Schofield
Targeting Emerging Markets in Sports Nutrition
For a wide variety of active individuals, achieving a personal best—whether it’s an endurance sport such as long-distance running, cycling or swimming; or the ability to lift heavier weights, or improving one’s tennis swing, or acing new yoga poses—is a feeling of personal fulfillment that is so deep because it’s hard won. The growth of ...
Facility Growth Review
Growth is healthy, notably in an industry that is seeing more and more consumers enter through trial and become loyal. The dietary supplement industry is, and has been for quite a long time, one of those continual growth industries with no signs of abatement. Discovery, research and development plus increased media exposure (mass and social) ...
Empower Your Brand with Certifications
American consumers are swayed and influenced by seals of approval and quality. In fact, for some, the lack of any such thing will result in that product being put back on the shelf in favor of one that does. Simple. We like to feel secure and safe with what we use and consume. And the ...
Contract & Custom Manufacturing Update
Contract and custom manufacturers work with formulators to create the latest and greatest products. The dietary supplement industry is the perfect example of true synergy. On one hand, there are the creators, the formulators, the idea-drivers—and on the other is the expertise and capabilities of a number of contract and custom manufacturers. Together, they forge ...
Ensuring Stability
Industry suppliers employ a range of sophisticated technology to provide stable, active components. Anything that is unstable is downright scary. Think about it: an unstable building foundation, an unstable stock market, an unstable individual. When we perceive something or someone as being unstable, our reaction is to avoid it. Supplements are the same way. If ...
Special Delivery!
When it comes to delivery format innovations, consumers–especially children and seniors–are willing to give them a try. “New and improved.” What does that truly mean? If something that already exists is “improved,” can it truly be “new?” To most consumers, the answer is yes. If it is a product that has been dramatically improved, then ...
Passing the Test
NQA/QC testing continues to evolve. Every second of the day, someone is consuming a dietary supplement, whether in pill form, beverage, chew, etc. Consumers automatically take two things on faith—that the supplement will work as the label claims, and that it is safe; it won’t make them sick. As new ingredients are being launched and ...
Summarizing Sanitation
Clean is lean. Strict sanitation processes are the lasting cornerstone of safety, notably for products meant to be ingested into the human body.We all tend to cringe when we hear of recalls of natural foods (lettuce, etc.) due to nefarious bacteria nestled on a batch; this is usually found after someone (or more than one) ...
Labeling Resources
There are some in-depth informational sites to peruse to help guide label creation and promotional collateral. fda.gov/food/guidanceregulation/guidancedocumentsregulatoryinformation/dietarysupplements/default.htm business.ftc.gov/documents/bus09-dietary-supplements-advertising-guide-industry mlmlaw.com/dietary-supplements-marketing.html mlmlaw.com/dietary-supplements-marketing-2.html naturalproductsfoundation.org/index.php?src=gendocs&ref=DSHEA_Quiz&category=FoundationPrograms Links provided courtesy of Bob Green, Chairman, Novel Ingredient Services, West Caldwell, NJ. Feature
Watch Your Labeling
Just like good gossip, bad labeling and claims can start early–and create trouble.Your labeling can make or break you. In addition to investing time and money to create a visually appealing dress that encourages a consumer to physically inspect it on a shelf, it needs to also properly convey its contents, its directions of use, ...
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