Articles by Lisa Schofield
Private Label: Prime Opportunity
As more targeted ingredients backed by quality research become available, and more innovative formulations make a market impact, the fields of potential become more fertile. As brand marketers ponder how to gain traction in new categories, the question arises: contract or private label?Going the contract manufacturing route makes the most sense when a brand marketer ...
It’s a (Naturally) Flavorful World
“Mmmm!” is the ultimate reaction sought by food, beverage and supplement manufacturers.And for good reason: if a product it is bland or off-tasting and if it has an unpleasant mouthfeel, it will die quickly on store shelves. Getting it right the first time is imperative because American consumers are not willing to give it a ...
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