Articles by Lisa Schofield
Certifications: A Matter of Trust
On nearly any consumer product, one may find a wee logo. Some people may overlook it, but many others will find, happily so, that the logo conveys that the product meets and/or exceeds certain safety and quality standards. Certification goes a long way for building consumer trust.Ruth Kinzey, corporate reputation strategist, consultant and author, wrote ...
Extracting the Future of Herbs
The ancients knew that a certain leaf, a specific root, a type of mushroom or a kind of bark had healing or nourishing properties. Sophisticated technology has revealed exactly which of the naturally occurring constituents within those organic substrates provide the healing or nourishing action. But there’s a third, critical step: extracting those active elements, ...
Delicious and Nutritious Gummies
Perfection has been achieved, at least in the eyes of many a supplement consumer: the ability to enjoy a “candy” and know you are giving your body the nutrition it needs to stay healthy. Hans Riegel, Sr., a confectioner from Bonn, Germany, started the Haribo company in 1920. The prototypical “gummi bear” was launched a couple ...
Equip Thyself
For those thinking about the investment into manufacturing, Nutritional Industry Executive (NIE) has polled several well-established equipment manufacturers for their opinionds as to why it makes sense to own your production and how you can get up and running.Nutrition Industry Executive (NIE): For smaller manufacturers— please explain why it’s a great idea to invest in ...
Microen Capsulation: Perfect Little Nutrition Worlds
For centuries, the idea of a microcosm fascinated scientists and dreamers alike. In the modern era of dietary supplements, that concept has triggered a magnificent technology, microencapsulation, which has multiple benefits for not only production, but for the end-user. And more than ever, an increasing number of consumers are quite discerning about the supplements they ...
Fermentation: Probiotics & Beyond for Targeted Health
Intuitively, people have been eating healthy, fermented foods for thousands of years. As the natural health products market has grown in technological innovation and research, fermentation- based supplements have earned their place in promoting human health and wellness.The (Not-So) Basics In its simplest form, explained Hartley Pond, vice president of technical sales with California-based FutureCeuticals, Inc., ...
Achieving Stability
The very word “unstable” is one that engenders fear. An unstable person is capable of acting violently, an unstable economy leads to recession or depression, an unstable structure can collapse, an unstable weather pattern can lead to natural destruction—and unstable ingredients can lead to emergency room visits and product recalls.Stability, it would then be surmised, ...
Label Logic
Your company spent a tremendous amount of time, resources and money to create a new formula or new line. Then you weighed heavily the bottling and most appropriate packaging, as well as marketing messages and campaigns. You know you have all the goods inside to make that favorable first impression. Except, like anyone’s truly best ...
All Bottled Up!
Bottling is more than just a vessel for precious formulations; it can be a thoughtful and creative part of the experience provided to consumers.For example, the maker of Aleve in its 100-caplet bottle features its logo, raised, on both sides. It imparts a sense of reassurance to the consumer who chooses it, and the little ...
The Positives of Premixes
Eureka! Your team created a line of super supplements and your marketing department has an incredibly creative and compelling campaign and is anticipating undergoing pre-launch activities.Whether a company has limited manufacturing capabilities, it has to get it all blended properly. After all, each product contains a multitude of ingredients, some old standbys like vitamin C ...
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