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BASF to Launch New Consumer Health Approach

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K2VITAL®

BASF Nutrition & Health (Florham Park, NJ) will unveil its new Consumer Health Approach during the SupplySide West 2014 Global Expo and Conference on Oct. 6-10 at the Mandalay Bay convention center in Las Vegas.

BASF’s new Consumer Health Approach showcases lifecycle products and solutions offered to support a range of consumer-friendly innovations in dietary supplements and over-the-counter (OTC) products.

“New concepts and solutions which target individual consumer preferences are needed to make it more convenient and easier for them to take their supplements,” said Ludger Eilers, director, Human Nutrition, BASF North America. “Imagine, for example, how seniors would feel if they could take fewer capsules or find them easier to swallow.”

Eilers explained that BASF’s new Consumer Health Approach helps nutrition and health companies develop user-friendly products with clinically based concepts, innovative delivery systems and advanced pharmaceutical technology to address the health concerns of every age group. “Our Consumer Health capability suite helps our customers tailor formulations for infants to seniors—it’s as simple as that,” he said.

Research shows that many consumers find it difficult to routinely take their supplements, in some cases because they forget, but more often because it’s not easy to take them for various reasons. Among U.S. adults, 68 percent report taking dietary supplements, yet over one-third of those consumers do not always comply with their supplement regimen.

For more information, visit www.newtritionbasf.com. 

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