NIE 2010 10
Essential Fatty Acids: Reaching Farther Than Fish
Though fish oils remain top sellers, a number of challenges have manufacturers looking elsewhere for omega-3s.The essential fatty acid (EFA) supplement is perceived as a natural products marketplace mainstay, and its popularity in recent years has branched out to the mainstream as more people begin to recognize the importance of adding these nutrients to their ...
Digest This!
While sales of enzyme supplements grow, suppliers still hope to improve delivery methods and consumer knowledge.It is estimated that 50 percent of all adults do not produce enough digestive enzymes. One of the several explanations behind insufficient enzyme production is that it decreases with age (some sources claim that enzyme production declines by approximately 10 ...
Cultivating Consumer Confidence Through Safety and Efficacy
As consumers have become increasingly educated to the variance of safety measures in supplements, the greater assurances they require that brands—beginning with ingredients— be held to the highest quality standardThe nutritional consumer is by definition a more health conscious consumer and as such has an even greater interest in knowing the product they are purchasing ...
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