NIE 2011 04
Science Of Supplements: Spring Edition
An Annual feature since 2002, this special section of Nutrition Industry Executive (NIE) is designed to help manufacturers gain a better understanding of the ingredients and services available that can make their products stand out. It gives the magazine’s advertisers an opportunity to describe in some detail the research that goes into their branded ingredients, ...
The Power Of Antioxidants
New trends in the antioxidant market continue to expand this ever-growing categoryAccording to Euromonitor, the antioxidant market for 2009 was in the billions of dollars; statistics showed the global supplements market was worth $9.18 billion.Euromonitor also reported that growth is expected to continue for antioxidant- rich foods such as pomegranate juice and green tea.But, in ...
Strategic Branding
Creating a clear brand image that effectively connects with consumers enhances the long-term viability, confidence and stability of a product. It’s not a new concept, but the methods for achieving that goal have been evolving.Creating a brand helps simplify the ability to distinguish products from among a wide range of offerings. In a crowded marketplace, ...
Dairy-Applicable Ingredients
Foods in the dairy group supply approximately 75 percent of the calcium we consume. In addition, they provide protein, phosphorus, potassium and vitamins A, D, B12, and riboflavin. Although milk, yogurt and cheese offer significant amounts of calcium and other key nutrients, most people eat only half the recommended daily servings from this group.That means ...
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