NIE 2018
All Boats Rising
In the spirit of “All boats rising,” article participants offer what can other suppliers learn from their successes with proprietary branded ingredients (PBIs)? “It pays to protect your PBIs and undertake the necessary and novel research. Your investment will be rewarded by returning customers who want to provide their consumers something unique, beneficial and safe.” ...
Standing Out From the Crowd… Proprietary Branded Ingredients
The Participants: • Brian Appell, Activation Marketing Manager, OmniActive Health Technologies, Morristown, NJ, www.omniactives.com • Tim Hammond, Vice President of Sales and Marketing, Bergstrom Nutrition Vancouver, WA, www.bergstromnutrition.com • Dan Lifton, President Proprietary Branded Ingredients Group, Maypro, Purchase, NY, www.maypro.com • Elyse Lovett, Marketing Manager, Kyowa Hakko USA, New York, NY, www.kyowa-usa.com • Shaheen Majeed, ...
Choosing the Right Contract Manufacturing Partner
When researching contract manufacturers to partner with, what should a supplement brand look for? “Don’t choose a contract manufacturing partner due to price alone. Make decisions based on the premise of quality, fit and price when seeking a qualified contract manufacturer,” suggested Justin Bath, president of Biovation Labs in Salt Lake City, UT. “We also ...
Turning to Contract Manufacturers
For boosting business, supplement brands are increasingly looking for turnkey contract manufacturers. With health consciousness and the economy surging, supplement contract manufacturers are seeing dynamic growth. While that’s good news, there’s still stiff competition, which means these outsourced providers have to stay on top of their games. Justin Bath, president of Biovation Labs in Salt ...
Supplier of the Month: Aker BioMarine AS … Continued
Aker BioMarine AS Oksenøyveien 10, NO-1366 Lysaker, Norway Phone: + 47 24 13 00 00 Matts Johansen CEO of Aker BioMarine Aker BioMarine is a biotech innovator and Antarctic krill-harvesting company, dedicated to improving human and planetary health. The company develops krill-based ingredients for nutraceutical, aquaculture, and animal feed applications. The company’s fully transparent value ...
Rebranding
Considerations for a Company Update Companies choose to rebrand themselves for many reasons. The most valuable reasons include updating a corporate identity to better communicate the company’s mission or to better reflect the way an organization’s offerings have changed over the years. These types of projects, rooted in solid business acumen tend to pay off ...
New Product Development Part One: Strategy & Process
New product development is the key to ongoing brand success. The equity that marketers have built into a brand over time can be leveraged effectively when marketers introduce new products that fit within the brand’s product mix. But the overall success rate of new products is only around 10 percent give or take a few ...
Website Accessibility: Lawsuit Avoidance and a Potential New Source of Customers
Having a website has become a necessity for most businesses. It also may be a potential source of litigation. For instance, in the past several years there have been more than 750 lawsuits initiated by individuals who have visual impairments concerning their inability to access or use a company’s website. These claims are raised primarily ...
Here Comes the Sun (screen) Claim Ban
On May 22, the FDA Commissioner Scott Gottlieb, MD, released a statement about the FDA’s new actions to keep consumers safe from harmful effects of sun exposure, and to ensure safety and true benefit of sunscreens. As part of this, the FDA sent warning letters to companies “illegally marketing pills and capsules labeled as dietary ...
Achieving Skin Fitness
Everyone wants to look their best with beautiful skin; they also want healthy skin. Here’s how to formulate with the sophisticated ingredients for skin fitness. Most people think of fitness as being lean, strong and agile. But the term can also apply to skin. Skin that is fit means that the body’s largest organ is ...
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