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NIE 2024 10 11


Rafael Costa, Vice President of Sales, Americas Region

by VRM Media | October 1, 2024

Vantage Nutrition, LLC, NORTH AMERICA 4 Hillman Dr., #190 Chadds Ford, PA 19317 Phone: (610) 361-2800 ACG is the world’s largest integrated supplier of pharmaceutical and nutraceutical solid dosage products and services. Along with the commitment to delivering integrated solutions and cutting-edge technology, Vantage Nutrition aims to provide the most comprehensive and advanced multiphase solutions ...

Ingredient Technology for Hyperglycemia

by Rob Brewster | October 1, 2024

Take a stroll with me into the future: everyone has access to a continuous glucose monitor (CGM). The CGM app will not only provide data on blood glucose levels and the foods causing blood spikes but will also monitor GLP-1 levels. Taking this a step further, now imagine that in addition to these critical data ...

Shedding Light on the Supplement Customer Journey

by Yadim Medore | October 1, 2024

Brands often reach out to us asking for marketing support and are eager to put media in the market to drive growth. They know they need to be on the big media platforms, but they often feel unmoored without a clear channel strategy rooted in a larger marketing mission. So many brands in our space ...

Checking on Supplements: NAD’s Recent Guidance on Substantiating Ingredient vs. Product Claims

Imagine a breakthrough dietary supplement that solves all your problems—you’ll lose weight, feel calm and relaxed, reduce bloating, sleep better, wake up happier and have more energy. Sound too good to be true? Maybe. But what if studies show that the ingredients in the supplement each support those claims—would that be false advertising? On Aug. ...

NIE New Ingredient Awards 2024

by Eric Munson | October 1, 2024

In 2019, the staff of Nutrition Industry Executive (NIE) was looking for a way to highlight the most cutting-edge and advanced natural branded nutritional ingredients backed by science. As a result, the NIE New Ingredient Awards were created. The awards have become an industry standard showcasing the most innovative and significant new branded ingredients for ...

[Extra! Extra!] Botanical Adulteration

by Mike Straus | October 1, 2024

Botanical adulteration is a growing challenge in the herbs and botanicals market and is likely to remain an ongoing issue for supplement brands and manufacturers. The American Botanical Council’s 2023 study1 on botanical forensics provides an in-depth look at some of the common ways fraudsters attempt to circumvent ingredient identification testing. Fraudulent manufacturers are using ...

Herbs and Botanicals: The State of the Market in 2024

by Mike Straus | October 1, 2024

Here’s how the herbs and botanicals market is evolving this year. The panel: Cosimo Palumbo, Chief Operating Officer, Indena USA, Seattle, WA, https://indena.com Julianne Gardner, Marketing & Communications Coordinator, Stratum Nutrition, Carthage, MO, https://stratumnutrition.com Liki von Oppen-Bezalel, PhD, Business Development Director, TriNutra, Harrison, NY, https://trinutra.com Randy Kreienbrink, Director of Food/Beverage/Specialty, Artemis International, Fort Wayne, IN, ...

[Extra! Extra!] Pushing Muscles to Failure Leads to Bigger but Not Stronger Muscles, Study Says

by Lisa Schofield | October 1, 2024

In the gym, there are several ways one can work out on the machine or with the free weights. One is to lift/push/pull moderate weight for as many times as possible, another is to use heavier weights in three sets typically comprised of 10 to 15 repetitions (reps). And then there’s the “superset,” which is ...

On Your Mark, Get Set – Formulate!

by Lisa Schofield | October 1, 2024

The active nutrition category continues to be exciting as more consumers look to boost their workouts, games and competitions. When you think about it—20 percent of any market is pretty large and therefore, an outstanding target. According to Statista research, one in five American adults exercise every day, and 23 percent accomplish the recommended amount ...

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