NIE Columns
Navigating “The New” Networking, Classically
Networking is pivotal to many businesses. Since I do not do any advertising, networking and word-of-mouth is essential to my success. When conferences started canceling because of COVID-19, I did not freak out. I had been in this situation before, and not because of a pandemic. When I first started my company, Pitch Publicity, I ...
It’s Not Just the Federal Government: State Issues of Concern for the Supplement Industry
As we move past the early days of the Biden Administration and the 117th Congress, all signs suggest that we will move into the standard “gridlock” mode that we are all too familiar with from our experiences over the past decade. While the U.S. Food and Drug Administration (FDA) seems to finally be showing signs ...
Vision Health
Increasing concern about vision health leads to innovation in the natural ingredient marketplace. The COVID-19 pandemic has forced school-attending children and employed adults across the globe to perform their duties at home, particularly in front of their computer screens. From virtual classroom learning to Zoom meetings with coworkers and clients, there has been significantly less ...
Follow Your Gut
Delayed release & digestive health product growth The expression “follow your gut” is derived from a feeling a person experiences in the stomach area. Similar to the brain in terms of nerves, scientists refer to it as the “little brain” or the enteric nervous system (ENS), but little it is not. Comprised of two thin ...
Redesigning to Protect Quality and Reduce Food Waste
There is a disturbing global paradox between the amount of food wasted and the hundreds of millions of people suffering from hunger and malnutrition. One-third of all food produced is wasted. This equates to a staggering $940 billion annually while 690 million people are malnourished and without access to the food they need for a ...
Thank You for Advertising
Are marketers spending too much time on social media? Marketing is about creating products that meet consumer needs and generate revenue for the organization. Understanding what is involved in all of that is made easier by applying the Marketing Mix or four Ps of Marketing—Product, Price, Place and Promotion. Just about everything marketers do, including ...
Andrew Hebard, Technology Crops LLC, Natures Crops International Inc.
Natures Crops International Inc. 314 Indera Mills Ct. Winston-Salem, NC 27101 Phone: (336) 759-7335 Email: [email protected] A manufacturer of specialty oils for dietary supplements, nutraceuticals, food and personal care products, Natures Crops International produces oils from the highest quality crops, produced by growers who follow strict management protocols for sustainability and identity preservation. Natures Crops ...
Positive Mood
Increasing concern about mood and mental health leads to growth in the natural ingredient marketplace amid COVID-19 pandemic. Achieving a healthy and positive mood is an important goal toward which many strive. Whether a person suffers from a mental illness or is simply feeling down due to a life situation, anyone would rather feel well ...
Adel Villalobos, CEO & Founder of Lief Labs
Lief Labs 28903 Avenue Paine Valencia, CA 91355 Phone: (661) 775-2500 Website: www.lieflabs.com Lief Labs is a leading innovator in product ideation and formulation for the dietary supplement market, driven by a passion for collaboration, a determination to offer only the best ingredients and an innovative and adaptable mindset. Lief also houses a state-of-the-art, full-service ...
Strategies for Adjusting to Our New Communications Reality
Living in New York City in 2020 was like living in a crystal ball. I felt like I could see future outcomes of the pandemic more clearly because we seemed to be constantly 60 days ahead of the rest of the country. At times this made my work extremely frustrating because I kept running into ...
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