NIE Columns
Paras Kumar Jain, Group Chief Operating Officer, Ixoreal Biomed Inc.
Ixoreal Biomed Inc – USA Address 1039 Selby Ave., Los Angeles, CA 90024 Phone: (310) 424-5535 E-mail: [email protected] Ixoreal Biomed Inc – India Address Plot No-1057-F2, PBN Center, Rd. No. 45 Jubilee Hills, Hyderabad-500033 Telangana, India Phone: +91-40-2355-4386 Ixoreal Biomed is a research-driven nutraceutical and botanical ingredient company headquartered in Los Angeles, CA, with operations ...
The 10 Commandments of Product Development
Product development in the dietary supplement space is often described as a race to innovate, but successful products sit at the intersection of science, strategy and execution. Developing and customizing a supplement is not simply about selecting ingredients or following trends; it requires thoughtful planning, informed decision-making, and a long-term view of both the consumer ...
Your Supplement Rebrand is Not a Logo—It’s Change Management
Most supplement company CEOs don’t wake up thinking “we need a rebrand.” They wake up thinking “why aren’t we growing the way we should be?” The rebrand comes later, often as a proxy for something harder to name: stalled momentum, internal misalignment, or a sense that the organization has outgrown how it currently operates or ...
Helping Hearts With Omegas
Fish, plant-based, 3, 6, 9—omegas have a role to play in heart health, and consumers are taking notice. Regarding the chemical structure of omegas, all fatty acids have an even number of carbon atoms that are attached to each other in a chain. The beginning of the carbon chain is called the “alpha” end, and ...
Komal Baldwa, Founder and CEO, Waleria HealthTech
Waleria HealthTech 13, Awfis, Ohri Techpark Madhapur, Hyderabad. India Website: www.aspurusshatavari.com Waleria HealthTech is a women-first ingredient company delivering personalized solutions across women’s hormonal transitions, translating women-centric ayurvedic wisdom into clinically validated ingredient solutions. Waleria addresses long-underserved priorities in women’s health, entrepreneurship and economic independence by ensuring women remain represented and empowered across the entire ...
The Rise of the Intelligent Ingredient
How ingredient innovation meets AI—and why ‘data-backed’ will replace ‘clinically studied’. Ingredients Are No Longer Static For decades, ingredient innovation in the nutrition and functional food industry followed a familiar pattern. Ingredients were developed, clinically studied once or twice, documented in technical dossiers, and then treated as largely static commodities. Spec sheets were finalized, claims ...
Climate-resilient Ingredients: Safeguarding Supply Chains for the Future
Climate change is no longer a theoretical sustainability issue for the nutraceutical and dietary supplement industry; it is an operational reality that is already reshaping how ingredients are sourced, qualified and brought to market.1 Extreme weather events, prolonged droughts, flooding, soil degradation and shifting growing regions are disrupting agricultural systems that have historically been considered ...
Rafał Pietruszyński, CEO, Greenvit Sp.zo.o.
Greenvit Sp.zo.o. ul. Akademicka 45 18-400 Lomza, Poland Phone: +48 85 733 60 54 Founded in 2010, Greenvit is Europe’s leading supplier of aronia and berry-based extracts. Operating under the banner of Green Label Botanicals, the company is distinguished by its commitment to clean-label innovation, rigorous research and sustainable sourcing. By partnering with trusted local ...
Beyond Claims: The Future of Evidence-based Brand Validation
How data-driven proof is becoming the foundation of consumer trust and investor confidence. The Industry Is Hitting an Inflection Point The nutrition and wellness industry is experiencing a fundamental realignment, one where credibility, not creativity, has become the defining competitive advantage. For decades, supplements and functional foods relied on marketing-led claims, compelling narratives, and broad, ...
Lift Others as You Rise: The ROI oF Mentorship
Twenty-three years ago, at 27, I started my own PR agency, not because I wanted to be an entrepreneur, but because I had run out of options. I needed to make a living. I [can thank] my former boss for putting me in that position, for the success that followed, and for unknowingly planting a ...
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