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NIE Columns


Tasting Green: An Easier Sell in 2010

by Rajiv Leventhal | September 1, 2010

It has taken some time, but it appears as if green foods and grasses are finally beginning to move into the limelight in the natural food market. Health conscious consumers today are looking for more than wholesome, nutritious food to maintain good health—they also want to avoid the ever-increasing levels of pesticides and other chemicals ...

All About Aqua

by Melissa Kvidahl | May 1, 2010

Last Enhanced waters gain popularity as athletes and on-the-go shoppers look for nutrition and hydration.Month, Vitaminwater released its latest advertisement starring New York Mets third baseman David Wright along with Mike “The Situation” Sorrentino, star of the reality show “Jersey Shore.” The commercial depicts the two men training together—it shows them lifting weights, running and ...

Sodium Solutions

by Melissa Kvidahl | April 1, 2010

It seems that every few years, the public takes on a new enemy in its quest for healthy eating. This enemy has taken the form of refined sugars, carbohydrates and fat content. Today, however, trends suggest that more consumers than ever are concerned about sodium content—and rightfully so.“Too much sodium in foods can exacerbate hypertension ...

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