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NIE Features


Looking East

by Janet Poveromo | June 1, 2011

Once considered a niche market, demand for herbs from Asia will grow as new research continues to report their benefits.Traditional Chinese medicine (TCM) defines health as body integrity, adaptability, continuity and balance with the doctor prescribing traditional plant, animal and mineral remedies to sustain a self-regulatory status in the body (a balance of yin and ...

GMPs: One Year Later

by Kate Quackenbush | June 1, 2011

As FDA audits have begun, the consensus is that the industry still has a long way to go proving its compliance, but it’s making a concerted effort to reach that goal. Setting a three-year timeline for industry-wide good manufacturing practices (GMP) compliance seemed ample, but as it has passed and U.S. Food and Drug Administration (FDA) ...

Laying The Groundwork For The Herbal Industry

by VRM Media | May 1, 2011

Early in the 1980s, a number of companies active in the herb trade came together with an idea that a professional organization was needed to represent this unique product class. Quite of few of the people who were there are now some of the best known personalities and leaders in the herb and supplement world: ...

The Private Label Push

by Rajiv Leventhal | May 1, 2011

The appeal of private label products continues to grow, and manufacturers are innovating hard to meet retailer and consumer demands.Regardless of the end of the “Great Recession,” marketing reports show consumers are continuing to purchase private label products at an increasing rate.According to the Private Label Manufacturers Association (PLMA), in a 2010 GfK Custom Research ...

Growing Greens

by VRM Media | May 1, 2011

Because the standard American diet (aptly dubbed “SAD”) is sorely lacking in dark green leafy foods, green food supplements—those derived from young cereal grasses such as wheat, barley, rye, oats and alfalfa, as well as spirulina, chlorella, kelp, dulse and other sea vegetables—have been an integral part of allowing consumers to attain valuable nutrients such ...

Science Of Supplements: Spring Edition

by VRM Media | April 1, 2011

An Annual feature since 2002, this special section of Nutrition Industry Executive (NIE) is designed to help manufacturers gain a better understanding of the ingredients and services available that can make their products stand out. It gives the magazine’s advertisers an opportunity to describe in some detail the research that goes into their branded ingredients, ...

The Power Of Antioxidants

by Shari Barbanel | April 1, 2011

New trends in the antioxidant market continue to expand this ever-growing categoryAccording to Euromonitor, the antioxidant market for 2009 was in the billions of dollars; statistics showed the global supplements market was worth $9.18 billion.Euromonitor also reported that growth is expected to continue for antioxidant- rich foods such as pomegranate juice and green tea.But, in ...

Strategic Branding

by Janet Poveromo | April 1, 2011

Creating a clear brand image that effectively connects with consumers enhances the long-term viability, confidence and stability of a product. It’s not a new concept, but the methods for achieving that goal have been evolving.Creating a brand helps simplify the ability to distinguish products from among a wide range of offerings. In a crowded marketplace, ...

A Healthy Heart Market

by Janet Poveromo | January 1, 2011

Baby Boomers are thinking hard about protecting their cardiovascular health naturally, and suppliers and manufacturers are working to simplify their needs.By now, most people are aware that cardiovascular diseases are the No. 1 cause of death in the United States.So it should come as no surprise that the state of the market for heart-healthy ingredients, ...

Collaborations Bring Great Products To Market

by VRM Media | January 1, 2011

The Thermogenic Spark in Twinlab’s Ripped Fuel When Twinlab® (American Fork, UT) sought to reformulate its Ripped Fuel supplement in the late 1990s, it wanted a combination of clinically tested ingredients that would work synergistically, safely and would stand out from the competition. At about the same time, Nutratech, Inc. (West Caldwell, NJ) was actively ...

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