NIE Features
Science Of Supplements: Spring Edition
An Annual feature since 2002, this special section of Nutrition Industry Executive (NIE) is designed to help manufacturers gain a better understanding of the ingredients and services available that can make their products stand out. It gives the magazine’s advertisers an opportunity to describe in some detail the research that goes into their branded ingredients, ...
The Power Of Antioxidants
New trends in the antioxidant market continue to expand this ever-growing categoryAccording to Euromonitor, the antioxidant market for 2009 was in the billions of dollars; statistics showed the global supplements market was worth $9.18 billion.Euromonitor also reported that growth is expected to continue for antioxidant- rich foods such as pomegranate juice and green tea.But, in ...
Strategic Branding
Creating a clear brand image that effectively connects with consumers enhances the long-term viability, confidence and stability of a product. It’s not a new concept, but the methods for achieving that goal have been evolving.Creating a brand helps simplify the ability to distinguish products from among a wide range of offerings. In a crowded marketplace, ...
A Healthy Heart Market
Baby Boomers are thinking hard about protecting their cardiovascular health naturally, and suppliers and manufacturers are working to simplify their needs.By now, most people are aware that cardiovascular diseases are the No. 1 cause of death in the United States.So it should come as no surprise that the state of the market for heart-healthy ingredients, ...
Collaborations Bring Great Products To Market
The Thermogenic Spark in Twinlab’s Ripped Fuel When Twinlab® (American Fork, UT) sought to reformulate its Ripped Fuel supplement in the late 1990s, it wanted a combination of clinically tested ingredients that would work synergistically, safely and would stand out from the competition. At about the same time, Nutratech, Inc. (West Caldwell, NJ) was actively ...
Digestive Defense
As North Americans embrace the concept of improving digestive wellness naturally, the demand for enzymes, prebiotics and probiotics continues on an upswing.Digestive health is the fastest growing segment in the United States ingredients market domain, according to a new report released by MarketsandMarkets. In 2010, the total U.S. market for digestive health ingredients was valued ...
Backstage With The Brands
It’s commonly known that branded ingredients offer the customer a level of scientific backing and security not easily attainable with generic ingredients. In addition, branded ingredient suppliers are often an invaluable source of marketing and merchandising support for both finished product manufacturers and retailers alike. Below is a sampling of some popular branded ingredients on ...
Keeping Adversity At Bay
On December 22, 2006, the President signed into law the Dietary Supplement and Nonprescription Drug Consumer Protection Act. The law amends the Federal Food, Drug and Cosmetic Act with respect to adverse event reporting (AER) and recordkeeping for dietary supplements and nonprescription drugs marketed without an approved application.The Act applies to all dietary supplements labeled ...
Marketing Immunity
Carefully vetting ingredients and crafting a clear, truthful message can be the keys to boosting immune modulating supplement sales.A December 2009 update on www.flucount.org reported that over a monitored seven-day span, 951 new swine flu deaths (an average of 136 deaths/day) had been reported from 62 nations around the world, and the five most affected ...
Controlling “Friendly Fire” With Nutrients
Triggered by damage to the body, inflammation is normal and necessary when we have an injury, but at the root of almost all serious illnesses when chronic.Inflammation is the body’s natural response to outside invaders it perceives as threats. Specifically, it’s a process in which white blood cells protect the body from foreign substances such ...
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