Nutrition Industry Executive
Under Contract
When considering new products or relaunches, contract manufacturers help guide brand marketers to success. Contract manufacturers really do know it all—well, at least when it comes to the dietary supplement industry, they are on the frontlines of the regulatory environment, trends and technology. There have been interesting areas of growth, as several have witnessed. According ...
Not So Heavy Metal: Formulating with Minerals
The mineral kingdom provides many elements humans require for homeostasis—although this is far from news, consumers equate foods and beverages that have superior mineral content with “good for me.” For example, if your company creates a healthy cereal pack with no fortified minerals and the competition has something very similar but with “added calcium and ...
Human Ancestors: Heavier Bones, Healthier Mobility
A 2015 study, led by Christopher Ruff, PhD, a professor of functional anatomy and evolution at Johns Hopkins School of Medicine, has shown that our ancestors that hunted and gathered, had much sturdier skeletons, therefore, the ability to withstand skeletal deterioration and loss of mobility. Ruff and colleagues examined bones of several hundred humans who ...
Move It!
Maintaining the ability to be active without pain or limitation is the goal for millions of Americans. Considering three key areas that contribute to movement can help. We all marvel at performance athletes such as gymnasts, even though many of us don’t feel the need to be that flexible or powerful. However, for millions of ...
What’s Your Blue?
NIE: Can you tell us about the What’s Your Blue program? Lynda M. Doyle (senior vice president, global marketing, OmniActive Health Technologies): “Traditionally, the primary focus within the eye health category has been on an increasingly aging population that is aware of their need for prevention or to address age-related eye conditions. However, the majority ...
An Eye on Vision Health
As populations age and digital stresses on consumers’ eyes grow, beta-carotene’s kissing cousins are poised for opportunity. In 2015, vision health emerged as “the third most dynamic health and wellness positioning platform globally, behind energy boosting and food intolerance,” said Simone Baroke, contributing analyst for market research provider, Euromonitor International. As far as functional vision ...
Safe, Effective Antioxidants
Improved consumer and scientific understanding of antioxidants help grow the market. The human body is in a constant state of metabolic reactions, several of which generate free radicals that need to be quenched since they can cause damage to cells, tissues and vital organs. “The human system has the potential to quench these free radicals, ...
Expanding Applications for Pre- & Probiotics
Probiotics are mainstream, prebiotics are on the rise, and synbiotics are the next big thing. Data from the 2012 National Health Interview Survey (NHIS) shows that approximately four million U.S. adults had used probiotics in the past 30 days. “Among adults, probiotics or prebiotics were the third most commonly used dietary supplement other than vitamins ...
Get Your Content Marketing For Free!
There are all kinds of things wrong with the title of this article. First, while the content marketing strategy you may be considering for your business doesn’t involve buying media from outside sources, it’s not really free. It’s some of the most labor-intensive, yet worthwhile, work you’ll do to promote your business. Second, the title ...
Lactic Acid Bacteria for Functional Foods
Investigators reporting in the Journal of Dairy Science review the scientific basis of reported claims and identify opportunities for developing products based on new lactic acid bacteria. The study’s abstract noted that over the past decade, interest has grown in fermented diary foods that promote health, and could prevent diseases such as hypertension. “The biological ...
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