Nutrition Industry Executive
Doing Business Overseas
Selling your brand in a foreign market poses potential risk, but even greater reward for those that plan and partner well. NIE offers case studies of companies that have done it, and insights from associations guiding those markets.The dream of becoming a global brand is an attainable reality as foreign consumers are receptive to products ...
Fresh Catch
With a focus on sustainability, suppliers continue to improve purity and bio availability of efficacious marine-sourced omega-3s. Part I of NIE’s EFA series.Fish oil supplements have shown double-digit growth over the past few years, making omegas one of the most sought-after supplements on the market today. Baby Boomers continue to drive this category’s popularity, but ...
Getting In The Game
The sports nutrition market has seen growth recently from new consumers who want results and are beginning to investigate science-backed products.While riding out tough economic times, the sports nutrition category is moving from bench warmer to starter status, as the market has experienced solid growth over the past year. “According to industry experts, I have ...
The Positives of Premixes
Eureka! Your team created a line of super supplements and your marketing department has an incredibly creative and compelling campaign and is anticipating undergoing pre-launch activities.Whether a company has limited manufacturing capabilities, it has to get it all blended properly. After all, each product contains a multitude of ingredients, some old standbys like vitamin C ...
Turning to Green Foods
Americans just aren’t eating enough fruits and vegetables, which may explain why they’ve become more interested in supplementing with green foods.It’s not news that sound nutritional habits are the key to great health, and it’s also not news that many Americans find that goal hard to achieve. With the nutritional power offered by green foods, ...
2013 Company Profiles
Researching a potential partner is an important part of doing business in today’s marketplace. To that end, let Nutrition Industry Executive’s Company Profiles serve as a vital reference tool in that endeavor, whether you’re looking for an ingredient supplier, a contract manufacturer, a packaging partner or simply general knowledge about companies serving the industry.Each participating ...
Immune Defense
Innovation and science are behind the continued growth of the immune health category.The body’s defender against infection and illness, the immune system is a network of cells, tissues and organs that work together to protect the body from anything that threatens its ability to function normally. When the immune system is healthy, it does just ...
The Ayurvedic Impact
An Indian medical system hardly known in the U.S. in the 1980s, ayurveda today is a recognized cornerstone of the natural products industry and a key piece of its future.Growing up near the Himalayas, Shailinder Sodhi developed an early interest in ayurvedic plants and herbs, and received his BAMS (Bachelor in Ayurvedic Medicine and Surgery) ...
Enzyme Enhancement
With systemic benefits shown, enzymes are forging beyond digestive supplements to create stronger products.With food intolerances on the rise, and a desire to prevent digestive distress, consumers are embracing the importance of healthy digestion, leading to a growing market for enzyme supplements.Digestive enzymes, found naturally in the body, begin to deplete as a person ages, ...
Private Label: Prime Opportunity
As more targeted ingredients backed by quality research become available, and more innovative formulations make a market impact, the fields of potential become more fertile. As brand marketers ponder how to gain traction in new categories, the question arises: contract or private label?Going the contract manufacturing route makes the most sense when a brand marketer ...
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