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![[Sponsored Content] Ashwagandha Adulteration: An Escalating Challenge to Quality and Trust](https://niemagazine.com/wp-content/uploads/2025/07/ashwagandha-on-wooden-table-300x153.jpg)
[Sponsored Content] Ashwagandha Adulteration: An Escalating Challenge to Quality and Trust
Ashwagandha, a flagship herb of Ayurveda, known as the “King of Herbs,” is now a globally favored adaptogen, especially in key markets such as the United States. In recent years, the sector has seen substantial growth, attributed to extensive scientific research, marketing, and investment efforts surrounding the best-selling ashwagandha root extract, KSM-66. The increasing consumer ...
Ashwagandha: The Ultimate Solution for Stress Relief Infographic
In today's face-paced world, stress has become a ubiquitous part of life, impacting our physical, mental, and emotional well-being. Nearly 75% of adults reported experiencing moderate to high levels of stress in the past month and nearly half reported that their stress has increased in the past year1.
![[Sponsored Content] KSM-66 Ashwagandha: The Most Certified and Trusted Extract](https://niemagazine.com/wp-content/uploads/2024/12/85606537_l_normal_none-300x199.jpg)
[Sponsored Content] KSM-66 Ashwagandha: The Most Certified and Trusted Extract
The rising popularity of ashwagandha supplements has brought rapid growth and intense competition to the market. With so many products competing for consumers’ attention, it can be difficult to distinguish genuine, superior products from unproven substitutes. Certifications are now the gold standard for establishing credibility, guaranteeing openness, and substantiating treatment claims. KSM-66® Ashwagandha, a root-only ...
![[Sponsored Content] KSM-66 Ashwagandha: Setting the Benchmark in Clinical Research](https://niemagazine.com/wp-content/uploads/2024/12/Ashwagandha-Clinical-Research-V2-scaled-300x268-1733244286.jpg)
[Sponsored Content] KSM-66 Ashwagandha: Setting the Benchmark in Clinical Research
A growing trend for natural, holistic health solutions is reflected in the rising demand for botanical extracts. Consumers today are cautious and opt for products backed by credible scientific evidence. The key attributes of the most clinically validated ashwagandha extract are outlined in this article. Root-Only Extract: Honoring Tradition and Science Ashwagandha roots have been ...
![[Sponsored Content] Breaking down innovation barriers in the collagen market: 4 insights from the Collagen Industry Survey](https://niemagazine.com/wp-content/uploads/2024/10/101773-003-Bioiberica-Image-Resize-V1-72dpi.jpg)
[Sponsored Content] Breaking down innovation barriers in the collagen market: 4 insights from the Collagen Industry Survey
Bioiberica is on a mission to demystify collagen for good to continue pushing the boundaries of innovation within this promising nutritional segment. In fact, the company’s Collagen Symposium recently spotlighted significant confusion in the market about collagen, raising an important question: Is this uncertainty prevalent across the broader health and nutrition space too? To shed ...
![[Sponsored Content] NSK-SD® Nattokinase: The Enzyme with Heart](https://niemagazine.com/wp-content/uploads/2024/09/BDG-NSK-SD-Tagline-web-1000w-300x270-1727449425.jpg)
[Sponsored Content] NSK-SD® Nattokinase: The Enzyme with Heart
Digestive enzymes are the enzymes that consumers know best. But there are other specialized enzymes that provide health benefits. Nattokinase is a perfect example. A serine protease enzyme, nattokinase is the most-researched heart-health enzyme and is a powerful fibrinolytic, meaning that it can support healthy blood flow by impeding clot formation and travel to organs. ...
![[Sponsored Content] Let herbs be herbs: Don’t treat them as drugs](https://niemagazine.com/wp-content/uploads/2024/07/Let-herbs-be-herbs-980x350px-300x300-1721411330.png)
[Sponsored Content] Let herbs be herbs: Don’t treat them as drugs
There is a growing trend that is causing concern among many: some manufacturers are urging practitioners to evaluate herbal ingredients using the criteria applied to single-molecule drugs or pharmaceuticals. This is problematic because evaluating botanical ingredients as drugs impairs the primary reason why consumers and natural-remedy practitioners seek out herbal ingredients: they want these ingredients ...
![[Sponsored Content] KSM-66 Ashwagandha: The Superstar Ingredient for Health and Sustainability](https://niemagazine.com/wp-content/uploads/2024/07/farm-980-w-300x300-1721412088.jpg)
[Sponsored Content] KSM-66 Ashwagandha: The Superstar Ingredient for Health and Sustainability
Ashwagandha (Withania Somnifera) a revered herb in Ayurvedic medicine, has been used for centuries to promote overall well-being and support a wide range of health benefits. KSM-66 Ashwagandha stands out due to its extensive clinical backing and sustainability practices, offering a natural solution for modern health challenges. The 7 Superstar Qualities of KSM-66 Ashwagandha Reduces Stress ...
![[Sponsored Content] Driving Sustainability in Nutraceuticals: How Ingredient Brands Are Raising the Bar](https://niemagazine.com/wp-content/uploads/2023/10/Nutra_white-paper_image1-940x400-1-300x230-1715182805.jpg)
[Sponsored Content] Driving Sustainability in Nutraceuticals: How Ingredient Brands Are Raising the Bar
Summary Health-minded consumers, especially Generation Z, value nutraceutical companies with sustainability embedded into their corporate philosophy – from product development to packaging. This article discusses how responsible companies are responding to the consumer call for greater sustainability by implementing environmentally friendly manufacturing practices that ultimately lead to waste reduction, improved supplier communications and lower supply ...
![[Sponsored Infographic] Ashwagandha for Women](https://niemagazine.com/wp-content/uploads/2024/05/Ashwagandha-for-Women-Image-1000w-300x240-1716389614.jpg)
[Sponsored Infographic] Ashwagandha for Women
Revitalize and Balance with KSM-66 Ashwagandha Women – The Real Superheros Women often juggle various roles – professional, caregiver, partner, friend, among others. This multitasking can often lead to compromised health. In 2022, the women’s health segment held the largest market share of1 68.4%. By 2032, the Global Women’s Health and Beauty Supplements market is ...
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