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Eighth Annual NIE New Ingredient Awards Call for Entries

Kartikeya Baldwa

Kartikeya Baldwa, CEO, Ixoreal Biomed

by VRM Media | March 1, 2024

Ixoreal Biomed Inc.
1039 Selby Ave.
Los Angeles, CA 90024-3105
Phone: (310) 424-5535
E-mail: [email protected]

Ixoreal Biomed Inc.
8Plot No-1057-F2, PBN Center, Rd. No. 45,
Jubilee Hills, Hyderabad-500033
Telangana, India.
Phone: +91-40-2355-4386

Ixoreal Biomed, a nutraceutical company with offices in Los Angeles, CA and Hyderabad, India, is at the forefront of scientific innovation in the wellness sector. The company heavily invests in research and development, blending modern scientific methods with traditional ayurvedic principles, and emphasizes “green chemistry” for sustainable practices. Ixoreal is renowned for its KSM-66 Ashwagandha, the market’s highest concentration and full-spectrum root extract of ashwagandha. Featured in more than 2,400 products worldwide, KSM-66 leads global sales and is backed by 36 clinical studies. It has been clinically proven to improve stress, anxiety, memory, sleep, endurance, immune strength, sexual health and testosterone levels in men. Unique in its control of the entire supply chain, KSM-66 has the most quality certifications (42) for any botanical ingredient. Ixoreal’s commitment to scientific excellence is further exemplified by introducing KSM-66 Ashwagandha root extract as a versatile ingredient for supplements, beverages, and functional foods.

Kartikeya Baldwa is the CEO of Ixoreal Biomed, the maker of KSM-66 Ashwagandha Root Extract. Baldwa led KSM-66’s development, overseeing everything from team formation to market launch. Baldwa holds a chemical engineering degree from Osmania University, and a business management degree from Stanford’s Graduate School of Business. At 31, he received the “Young Entrepreneur Award 2015” and the “Herbal Industry Leader 2016” Award. His current focus includes customer development and collaborating with scientific teams on market trends.

NIE: What is KSM-66? What are some of the benefits?

Baldwa: KSM-66 Ashwagandha is a branded, full-spectrum extract, with the highest concentration of all major root-only extracts available on the market today. It is produced using a unique proprietary extraction process, based on “Green Chemistry” principles, without using alcohol or any other chemical solvent.

Via 36 double-blind, randomized placebo-controlled clinical trials KSM-66 Ashwagandha has been clinically proven to:

• Reduce stress, and stress-related food cravings and enhance the quality of sleep

• Enhance memory and cognition

• Increase endurance, strength and immune function

• Improve sexual function in both men and women and testosterone in men

• Improve skin and hair health in both men and women.

NIE: KSM-66 has a number of certifications. Talk about some of them and why they are important for the ingredient.

Baldwa: KSM-66 Ashwagandha’s array of 42 quality certifications highlights its position as a leader in quality within the industry. These certifications cover a wide range of areas, each highlighting a key aspect of the product’s reliability and efficacy. Good manufacturing practices certifications like GMP (USP, NSF, NPA-UL, WHO, Gov. of Telangana) ensure adherence to stringent standards in manufacturing and handling, reflecting a commitment to superior quality. Organic certifications from USDA, E.U., Canada, and India are increasingly vital, as consumer demand for organic supplements continues to grow. Food Safety and Quality Certifications, including ‘FSMA-FSVP ‘(Foreign Supplier Verification Program), GRAS, GFSI (FSSC 22000, BRC, SQF, HACCP), Non-GMO Project Verification, Gluten-Free, halal, kosher, Certified R.A.W, Certified C.L.E.A.N., Vegecert and Glyphosate Residue Free, attest to the product’s safety and suitability for a global audience with varied dietary needs and preferences. ISO certifications (9001, 14001, 22000, 45001) highlight KSM-66’s dedication to quality management and continuous improvement.

Furthermore, the Efficacy and Safety Certification ‘Strong Science’ validates the scientific backing of KSM-66’s health claims. Sports Supplement Certifications like BSCG Certified Drug-Free and Informed Ingredient assure athletes of the product’s safety from prohibited substances. Lastly, sustainability certifications such as Friend of the Earth, ID Verified, Tru ID and For Life’ demonstrate KSM-66’s commitment to environmental and social responsibility. These certifications are crucial for the company, as they not only establish trust and credibility among consumers and partners but also reflect the company’s commitment to quality, safety and ethical practices.

At KSM-66, we are dedicated to setting the highest standards in quality and meticulousness, a goal we set for ourselves as a benchmark. The significance of certifications is multi-fold:

• The market is saturated with a myriad of ingredients from numerous companies, including third-party brokers. Many of these raw materials are not under the purview of the FDA (U.S. Food and Drug Administration) or other international regulatory bodies, eliminating the need for their approval worldwide.

• The U.S. sees a huge influx of imported ingredients daily. For finished product brands or marketing companies, auditing suppliers in foreign countries is a daunting task. It’s costly, demands significant resources and expertise, and is time-consuming.

• Realistically, federal agencies like the FDA are unable to inspect, approve, and certify each manufacturing facility that produces these ingredients, or the products themselves.

NIE: Is there anything else you would like to add?

Baldwa: At KSM-66, our commitment extends beyond just science and quality. Sustainability forms the cornerstone of our approach in cultivating KSM-66 Ashwagandha. We manage our entire supply chain to ensure responsible practices, adhering to organic farming methods that eschew waste and toxic chemicals. Our extraction process is rooted in green chemistry principles, further solidifying our dedication to environmental stewardship.

Moreover, our investment in community welfare is a testament to our holistic approach. Initiatives in women’s empowerment, education and health care are integral parts of our operations, reflecting our deep commitment to not just producing a superior product, but also contributing positively to the societal and environmental landscape in which we operate.

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