NIE 2024 03
Powering Promotion Through Personal Selling
In today’s fragmented marketing communications environment, brand managers have a dizzying array of options when it comes to how they can promote their products. Readers of this column may recall that we are simply obsessed with the “Marketing Mix” (aka the Four P’s of Marketing). These are Product (what we sell), Price (what we require ...
Kartikeya Baldwa, CEO, Ixoreal Biomed
Ixoreal Biomed Inc. 1039 Selby Ave. Los Angeles, CA 90024-3105 Phone: (310) 424-5535 E-mail: [email protected] Ixoreal Biomed Inc. 8Plot No-1057-F2, PBN Center, Rd. No. 45, Jubilee Hills, Hyderabad-500033 Telangana, India. Phone: +91-40-2355-4386 Ixoreal Biomed, a nutraceutical company with offices in Los Angeles, CA and Hyderabad, India, is at the forefront of scientific innovation in the ...
Personalized Nutraceuticals: Customization’s Impact on Nutraceutical Manufacturing
The nutraceutical supplement industry is at the forefront of a significant shift, where precision and customization are coming together to reshape the way we think about wellness. In response to the saturated market and the complexities of determining the ideal supplement regimen, a group of innovative companies has emerged with the aim of shaking up ...
Tackling Food Waste
Food-waste reduction and shelf-life extension in bakery and meat is being driven by a strong consumer demand for sustainability. One of the more enduring effects of the pandemic has been increased consumer interest about reducing food waste, as greater attention was paid to consumption patterns in the home. It’s a development that appears to have ...
![[Extra! Extra!] Talking Women’s Nutrition With Sébastien Bornet](https://niemagazine.com/wp-content/uploads/2024/02/WomensHealth-300x155.jpg)
[Extra! Extra!] Talking Women’s Nutrition With Sébastien Bornet
Nutrition Industry Executive (NIE) reached out to Sébastien Bornet, vice president of global sales & marketing at Switzerland-Horphag Research (exclusive worldwide supplier of Pycnogenol) to talk about women’s nutrition. NIE: Female end-users are not defined by hormones formulations catering to PMS or menopause are still important. Briefly talk about ingredients addressing these areas. Bornet: In ...
Female Focus: A New Era in Women’s Health Emerges
The panel: Sébastien Bornet, Vice President Global Sales & Marketing, Horphag Research, Geneva, Switzerland, www.pycnogenol.com Annie Eng, CEO, HP Ingredients, Bradenton, FL, https://hpingredients.com Ellen Kamhi, PhD, RN, Herbalist and Scientific Advisor, Bio-Botanica, Hauppauge, NY, www.bio-botanica.com Niki Kennedy, Director of Insights & Content, Glanbia Nutritionals, Chicago, IL, www.glanbianutritionals.com Jean Leclerc, Director of Sales & New Business ...
Common Invasive Weed May Have Healthy Aging Value
The fruit of the cocklebur plant, which grows worldwide and is often considered a noxious weed, has been revealed to possess antioxidant and anti-inflammatory components that could make it useful as a skin protectant, according to new research. Researchers found that compounds in the species’ spiky fruits reduced damage from UVB exposure and sped wound ...
Operation Enduring Wellness
Undeniably the largest category of natural health products, healthy aging continues to offer real results for boosting wellness. Let’s get this out of the way: if it’s a supplement or functional beverage, it’s healthy aging. However, because this category is not easily pinpointed, it helps to try to define it not by what it is, ...
Why Take Melatonin Supplements?
Melatonin sleep aids have grown in popularity in recent years. According to the Sleep Foundation, 27.4 percent of adults take melatonin as a sleep aid and 88 percent who take it said it “helps them fall asleep faster.” More than five times as many American adults used melatonin in 2018 than in 2000. The Sleep ...
Relaxing in a Post-pandemic World
The pandemic caused higher stress and insufficient sleep, but consumers have become more aware of ways to improve sleep hygiene and relaxation naturally. Stress and sleep became growing problems, especially during and after the COVID-19 pandemic. According to 2022 data from the American Institute of Stress (AIS), around 78 percent of adults said the pandemic ...
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