AI
Beyond Claims: The Future of Evidence-based Brand Validation
How data-driven proof is becoming the foundation of consumer trust and investor confidence. The Industry Is Hitting an Inflection Point The nutrition and wellness industry is experiencing a fundamental realignment, one where credibility, not creativity, has become the defining competitive advantage. For decades, supplements and functional foods relied on marketing-led claims, compelling narratives, and broad, ...
AHPA Launches New Technology & AI Innovation Committee
The American Herbal Products Association (AHPA) has announced the formation of its new Technology & AI Innovation Committee to help members explore opportunities, navigate challenges, and apply best practices in the rapidly evolving fields of artificial intelligence (AI) and related technologies. The committee will be chaired by Asa Waldstein, founder & principal of Apex Compliance, who ...
![[Extra! Extra!] AI and Functional Food Ingredient Discovery](https://niemagazine.com/wp-content/uploads/2025/05/Ingredients-for-Food-Beverages-300x296-1748618975.jpg)
[Extra! Extra!] AI and Functional Food Ingredient Discovery
Artificial intelligence is ubiquitous in 2025, and the latest industry it has transformed is the food and beverage sector. Meanwhile, consumers are increasingly demanding more from their functional food and drink products, and manufacturers are always on the hunt for the next breakthrough ingredient. Now, manufacturers are using AI to discover and profile new bioactive ...
CRN CONVERGENCE ‘24 to Feature AI Expert and Industry Panel
The Council for Responsible Nutrition (CRN) has announced that artificial intelligence (AI) innovator and founder & chief AI officer of the AI Leadership Institute, Noelle Russell as a keynote speaker at its CONVERGENCE ‘24 event taking place Oct. 9-11 in Salt Lake City, UT at the Grand America Hotel. Details are available at www.crnusa.org/2024events. “The Future of ...
AI vs. You: The Crucial Difference in Crafting Memorable Communications
My client dispatched me to Cortes Island to meet up with Dr. Andrew Weil, a key figure in a video project we were producing about natural pet food. The instructions were crystal clear: make the journey to this remote island nestled in the Discovery Islands archipelago off the coast of British Columbia, Canada, execute our ...
Kerry Releases 2024 Global Taste Charts
Kerry (Ireland) has released its 2024 global taste charts, “A World of Future Tastes,” to the global food and beverage community. The culmination of Kerry’s year-long research is a series of incisive, interactive charts created for 13 individual regional markets, according to the company. These charts track flavor adoption and evolution around the world and ...
ADM and Brightseed Launch Global Partnership
ADM (Miami, FL) and Brightseed (San Francisco, CA) has announced a global joint partnership to develop evidence-based functional synbiotic products that target microbiome optimization with an undisclosed investment. ADM is leveraging Brightseed’s artificial intelligence (AI) platform, Forager, to decipher the molecular interactions between dietary plants and gut microbes, and their potential impact on human health. ...
SIRIO Launches Its First ‘Smart Factory’
SIRIO, a nutraceutical contract development and manufacturing organization (CDMO), has completed a new “smart factory” at its Ma’anshan, China site, with Internet of Things (IoT) enabled automated processes and monitoring, intelligent distribution robotics and artificial intelligence (AI). SIRIO is a first adopter of smart factory tech (industry 4.0) among nutraceutical manufacturers, bringing a level of ...
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