Following the successful launch of MartinBauer Nutraceuticals in Europe, the company has announced the establishment of its dedicated U.S. Nutraceuticals business unit, marking the next phase of its international growth strategy and strengthening its commitment to the North American dietary supplement market.

The new business unit combines MartinBauer’s botanical sourcing, plant science and extraction expertise with its subsidiary Finzelberg’s innovation and scientific capabilities, giving customers access to an extensive range of high-quality nutraceutical ingredients.

Through its dedicated U.S. presence, MartinBauer Nutraceuticals provides customers with direct access to commercial, technical and innovation support.

This enables direct access to expertise across branded ingredients, signature ingredients, and core botanicals, helping accelerate product development and market success.

“North America represents a key growth market for botanical health solutions,” said Anina Krey, global director of MartinBauer Nutraceuticals. “With the establishment of our dedicated U.S. Nutraceuticals business unit, we are bringing our expertise closer to customers and creating a stronger platform for collaboration, innovation and long-term partnerships.”

To help customers develop differentiated products in high-growth health categories, MartinBauer Nutraceuticals offers a range of clinically supported branded ingredients, including:

• Concental for cognitive performance and healthy aging
• AnnurTriComplex for beauty-from-within and hair health applications
• RHOSERA for muscle strength and resilience
• 360GUT for digestive health and gut wellbeing

In addition to its branded ingredients, MartinBauer Nutraceuticals offers a broad selection of quality botanicals supported by extensive sourcing, extraction, and formulation expertise.

For more information, visit  www.martin-bauer.com/karriere/en/.