Greenvit Sp.zo.o.
ul. Akademicka 45
18-400 Lomza, Poland
Phone: +48 85 733 60 54
Founded in 2010, Greenvit is Europe’s leading supplier of aronia and berry-based extracts. Operating under the banner of Green Label Botanicals, the company is distinguished by its commitment to clean-label innovation, rigorous research and sustainable sourcing. By partnering with trusted local growers, Greenvit ensures quality, consistency and transparency at every step of production.
Rafał Pietruszyński has been the CEO of Greenvit for 15 years, leading the company through continuous growth and innovation in the fields of sales, marketing, research and development, and quality management. Under his leadership, Greenvit has become a prominent player in the natural extract and pharmaceutical ingredient industry, recognized for its commitment to high-quality standards and sustainability. A visionary leader passionate about innovation and sustainability, Pietruszyński continues to position Greenvit as a trusted global partner in health and wellness solutions.
NIE: Greenvit recently introduced a new extraction technology. Please explain the process and its benefits.
Pietruszyński: Greenvit has recently introduced an innovative extraction technology called PureGreenLine, which significantly enhances the quality and purity of its botanical extracts. The process is based on gentle water extraction combined with advanced membrane filtration. This approach preserves the integrity of delicate active compounds, such as anthocyanins and polyphenols, that are often degraded during traditional, high-temperature or solvent-based extraction methods.
The entire system is designed to be environmentally friendly. It operates in a closed water loop, uses solar energy, and produces no waste, as the remaining plant material is fully upcycled. As a result, Greenvit delivers exceptionally pure, fully standardized, clean-label extracts that meet the expectations of today’s nutraceutical and functional ingredient markets.
NIE: What goals does the company have now that it has officially expanded to North America?
Pietruszyński: Greenvit’s expansion into North America marks an important milestone in the company’s global strategy. The primary goal is to build a strong, local presence in one of the world’s most dynamic and influential nutraceutical markets. By opening a new headquarters and warehouse in New Jersey, the company can be closer to its customers, improve product availability, and strengthen direct relationships with brands and formulators.
The expansion also allows Greenvit to elevate the visibility of its flagship branded extract, ARONVIT, and position it more firmly within the U.S. dietary supplement sector. With growing demand for natural, scientifically validated ingredients, Greenvit aims to leverage its research background, innovative extraction technology and high product standards to establish itself as a preferred supplier.
Additionally, entering North America enables the company to participate in key industry events, develop new strategic partnerships and accelerate global brand recognition.
NIE: Why specialize in aronia? How has Greenvit positioned itself as a global leader in supply of this aronia?
Pietruszyński: Aronia, also known as chokeberry, is one of the richest natural sources of polyphenols and anthocyanins, and its antioxidant and metabolism-supporting properties are very well documented. Although native to North America, aronia thrives exceptionally well in Poland, which has become one of the world’s top aronia producers. Thanks to long-term relationships with local farmers, Greenvit has consistent access to premium-quality raw material.
Greenvit has positioned itself as a global leader in aronia extract through continuous investment in research, quality control and proprietary production technology. The company’s branded extract, ARONVIT, is double-standardized for both anthocyanin and polyphenol content and validated through HPLC, UV and LC-MS methods. This ensures exceptional purity, consistency and efficacy.
NIE: Greenvit is a family-owned and operated company. How does that impact the way the company does business?
Pietruszyński: Being a family-owned company has a profound impact on how Greenvit operates. It shapes the company’s long-term vision, decision-making and everyday culture. Without the pressure of short-term corporate targets, Greenvit can invest in sustainable technologies, responsible sourcing and scientific innovation—all with the goal of building a stable and trustworthy business for the future.
Family values guide the company’s approach: transparency, integrity and a strong commitment to quality. Greenvit maintains close control over its supply chain, working with selected local growers and ensuring full traceability and consistency of raw materials.
The family-owned model also fosters agility and genuine, long-lasting customer relationships. Clients know they are working with a partner that cares deeply about its employees, products and environmental impact.
NIE: Is there anything else you would like to add?
Pietruszyński: We just acquired a collagen-ingredient specialist, Synkol, also of Poland. Through this acquisition, we now provide several grades of type II chicken sternal cartilage-derived collagen, known in the industry as HYACOLL. This expands our influence and the formulation flexibility of our partners seeking to innovate dietary supplements and functional foods/beverages.
