active nutrition market
Fueling Performance
Active nutrition ingredients go beyond the physical. Active nutrition ingredients are rapidly growing in popularity among consumers, and have even crossed over into other health categories. While these ingredients have long focused on physical endurance and exercise performance, emerging active nutrition ingredients are now being applied for mental and emotional health as well as everyday ...
New Research Reveals Shifting Priorities in Active Nutrition
Exclusive research has shown clear changes in the preferences and priorities of the active nutrition market, which will shape its progression in 2020 and beyond. The collaboration between FrieslandCampina Ingredients (The Netherlands) market research experts, FMCG Gurus, pinpoints three overarching global trends. Tapping into “a holistic approach to health,” “conveniently nutritious” and “conscious indulgence”will help ...
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