clean ingredients
Industry Forecast: A Natural Progression
Market research and trends firm, the Mintel Group (Chicago, IL), provided insights for Nutrition Industry Executive’s January/February 2020 “Industry Forecast” feature. According to the Mintel Group report, Vitamins and Minerals, U.S., September 2019, brands have been “transitioning to labels that boldly highlight the key benefits of specific vitamins and minerals.” Clean Ingredients, Personalized Options, Values ...
Keep It Clean
Clean label,” a term used by food manufacturers and marketers, has increased its frequency in product development conversations. Not intended to be used in marketing messages, “clean” represents a constellation of attributes.Ivan J. Wasserman, a partner with Washington, D.C.-based Manatt Phelps Phillips LLC, said there is no legal definition of “clean label,” and the term ...
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