Consumer Expectations
Improving Muscle Mass
Ingredients for muscle and strength are experiencing a holistic and diverse approach to address consumer expectations. The muscle and strength category has been expanding from traditional “muscle-building” to holistic muscle health including strength, recovery, mobility and inflammation management. According to Coherent Market Insights, the global workout supplements market is projected to reach $47.87 billion by ...
Reframing Aging
Natural ingredients aim to provide a longer health span. Worldometer data shows the global life expectancy is now at 73.3 years and the perception of “growing old” is evolving. Today’s consumers are leaving behind the negative concept of “anti-aging” to embrace the natural aging process instead. According to NielsenIQ (NIQ), healthy aging is no longer ...
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