formulating
Beyond Muscle
Ingredients for strength are now seen as a wellness and longevity metric. According to Rajat Shah, co-founder of India-based Nutriventia, the muscle and strength category has undergone “remarkable transformation.” What started as a domain for bodybuilders and elite athletes has now evolved into a mainstream health priority spanning fitness enthusiasts, aging adults and everyday consumers ...
Food (and Drink) for Thought
Food and beverage ingredients are diversifying and becoming more complex. Functional food and beverage ingredients are continuing to evolve into high-potency, application-specific products tailored to consumers’ needs. These ingredients are increasingly backed by more and more scientific documentation than ever before, validating health claims with clinical data. Ingredients are also advancing in terms of tolerability, ...
![[Extra! Extra!] Vitaquest Releases its 2024/2025 Market Report on Dietary Supplement Trends](https://niemagazine.com/wp-content/uploads/2025/07/Formulating-Quality-300x290-1753881674.jpg)
[Extra! Extra!] Vitaquest Releases its 2024/2025 Market Report on Dietary Supplement Trends
The dietary supplement market is experiencing growth in various ways, with several emerging supplements showing upward trends. A 2024/2025 market report from Vitaquest shows that there is high demand for collagen supplements, nootropics, pre-, pro- and post-biotics, women’s health supplements and sports nutrition supplements, among others. Perhaps one area of unexpected growth? Pet health supplements. ...
Bone and Joint Natural Health: A Moving Market
The panel: Gene Bruno, MS, MHS, RH(AHG), Vice President of Scientific & Regulatory Affairs, NutraScience Labs, Farmingdale, NY, www.nutrasciencelabs.com Eric Ciappio, Strategic Development Manager, Nutrition Science, Balchem, Montvale, NJ, https://balchem.com Ohad Cohen, CEO, Gadot Biochemical Industries, Haifa Bay, Israel, www.gadotbio.com Nena Dockery, Scientific Affairs Manager, Stratum Nutrition, Carthage, MO, www.stratumnutrition.com Isabel Elias-Castro, President, Maypro Global ...
Formulating for Generation and Gender
No two individuals are exactly alike, but at certain stages, we tend to share common health concerns, characteristics and traits. Of course “one size does not fit all,” which is why years ago, multivitamins branched out from just being formulated for “adults” and for “children.” Formulating for generation and gender makes simple sense. But there ...
Ganeden Experts Continue Probiotic Myth-buster Series
While probiotics continue as a top trend, misconceptions and confusion around the category and the benefits of these beneficial bugs linger. That’s why experts from the probiotic ingredient supplier, Ganeden (Mayfield Heights, OH), decided to provide education and awareness on the topic through a unique approach—a myth-buster series called “Probiotics: Beyond the Hype.” Started earlier ...
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