The dietary supplement market is experiencing growth in various ways, with several emerging supplements showing upward trends. A 2024/2025 market report from Vitaquest shows that there is high demand for collagen supplements, nootropics, pre-, pro- and post-biotics, women’s health supplements and sports nutrition supplements, among others.

Perhaps one area of unexpected growth? Pet health supplements. The global pet health supplements market is projected to grow at a compound annual growth rate of 5.9 percent through to 2030, according to Grand View Research. Vitaquest explains that this rising demand for pet health products is the result of pet humanization—in sum, consumers are treating their pets as part of the family. Pet ownership in general is also on the rise, making the pet health market one to watch.1

Reference:

1 Samot L. “Exploring the trends for 2025 in the dietary supplement market.” Vitaquest. Published online August 7, 2024.

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