innovations
Beyond Muscle
Ingredients for strength are now seen as a wellness and longevity metric. According to Rajat Shah, co-founder of India-based Nutriventia, the muscle and strength category has undergone “remarkable transformation.” What started as a domain for bodybuilders and elite athletes has now evolved into a mainstream health priority spanning fitness enthusiasts, aging adults and everyday consumers ...
Essential Fatty Acids: Essential for Overall Health
Here’s the latest news about the health benefits of EFAs. Essential fatty acids (EFAs) have long been popular with consumers for a variety of health applications, from brain function to heart health to eye health and more. Emerging research is also demonstrating that EFAs are helpful for overall health and anti-aging, fueling a rise in ...
Could Innovative Nutrition Yield a Healthier Tax Position? It’s Worth a Look.
The nutrient industry has seen a fountain of innovation in recent years. With almost 2 billion adults either overweight or obese, and more than 800 million underweight, the world faces significant health and wellness challenges. Nutrition innovation has never been more important. Some innovations include targeted nutrition—a personal approach to nutritional products and dietary guidance ...
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