pet health
Trends and Advances in Pet Health
From GLP-1 to Master Signaling Molecules—The Next ‘Aha’ in Longevity Science The Hormone Everyone’s Talking About—And What It Means for Pets In human health, GLP-1 has become shorthand for a new class of weight-loss drugs. But in the data, GLP-1 is not a pharmaceutical invention. It’s a naturally occurring hormone that’s been in every mammal ...
[Extra! Extra!] Herbs and Botanicals for Fido and Fluffy
In the not-so-distant past, a beloved family pet with an ailment or issue that was outside the norm, could find little relief. Whether an itchy rash, a food allergy or a nervous personality, pets—like people—have health issues outside of what was traditionally treated in the world of veterinary medicine. In more recent years, however, that’s ...
[Extra! Extra!] Vitaquest Releases its 2024/2025 Market Report on Dietary Supplement Trends
The dietary supplement market is experiencing growth in various ways, with several emerging supplements showing upward trends. A 2024/2025 market report from Vitaquest shows that there is high demand for collagen supplements, nootropics, pre-, pro- and post-biotics, women’s health supplements and sports nutrition supplements, among others. Perhaps one area of unexpected growth? Pet health supplements. ...
What Product-Savvy Pet Owners Want
Did you know 66 percent of U.S. households own a pet? That’s about 86.9 million homes with one (or more) pets. Most of these pet owners are millennials (33 percent), followed by Gen X (25 percent) and Baby Boomers (24 percent),1 and as many of us know, most of these people tend to think of ...
Addressing Joint Health in Pets
Pets have become important members of many American families. In fact, according to Statista, “In 2023, around 66 percent of American households reported that they owned at least one pet, an increase of about 18 percent since the start of the survey period in 1988.” Dogs remain the most popular pet, followed by cats and ...
Spice is the Variety of Life: New Ideas for Developing Custom Formulations
Personalized or precision nutrition focuses on an individual rather than a group of people, and it’s becoming increasingly popular among consumers, health practitioners, and researchers worldwide. It’s reported that the global personalized nutrition and supplements market size was valued at $43.40 billion in 2022 and is expected to grow at a CAGR of 15 percent ...
Most Important Vitamins for Dogs and Cats
Just like humans, pets have basic nutritional needs, which include many of the same vitamins we take. According to the American Kennel Club (AKC), the seven most important vitamins that dogs need to maintain health are vitamins A, C, D, E, K, B vitamins and choline. The AKC explains that vitamin A is responsible for ...
Puppy Love: Natural Ingredients for Healthy Pets
Whether cute mixed breed or perfect purebred, pet parents view their furry companions as family, which means they want to keep them as healthy as possible. Now more than ever, people consider their pets to be a part of their family. Pet parents often treat their pets like children, and they are willing to spend ...
In Pet Health We Trust
The field of pet health is continuously advancing, with the help of innovative contributions from ingredient suppliers and manufacturers. Pets hold a special place in many people’s hearts—they are considered a part of the family. According to the 2019-2020 APPA (American Pet Products Association) National Pet Owners Survey, 67 percent of U.S. households own a ...
10 Things You Need to Know About Pet Food Product Premixes
By DSM Nutritional Products Approximately 80 percent of the pet food industry uses premixes in the production of their complete and balanced pet food products. A premix is a blend of micronutrients that are individually added to pet food in “micro” amounts. Combining these ingredients in a premix simplifies the weighing process and improves accuracy ...
Don't Miss Out!
Industry Professionals
Stay Informed!
Stay informed about the latest health, nutrition, and wellness developments by signing up for a FREE subscription to Nutrition Industry Executive magazine and digital newsletter.
Once subscribed, you will receive industry insights, product trends, and important news directly to your doorstep and inbox.


