Promotion
Powering Promotion Through Personal Selling
In today’s fragmented marketing communications environment, brand managers have a dizzying array of options when it comes to how they can promote their products. Readers of this column may recall that we are simply obsessed with the “Marketing Mix” (aka the Four P’s of Marketing). These are Product (what we sell), Price (what we require ...
Alicia P. Kasch, Vice President, RIBUS, Inc.
RIBUS, Inc. 1355 Greg St., Ste. 101 Sparks, NV 89431 Phone (314) 727-4287 Website: www.ribus.com Alicia Kasch said she grew up working in and around the family business her entire life. She graduated cum laude from The Missouri School of Journalism at the University of Missouri, where she earned a bachelor’s degree with a concentration ...
Thank You for Advertising
Are marketers spending too much time on social media? Marketing is about creating products that meet consumer needs and generate revenue for the organization. Understanding what is involved in all of that is made easier by applying the Marketing Mix or four Ps of Marketing—Product, Price, Place and Promotion. Just about everything marketers do, including ...
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