protein
Protein Shoppers Increasingly Looking for Plant Alternatives, says Datamonitor
According to a new report from Datamonitor, consumer demand is up for soy, pea and rice protein ingredients, and manufacturers are harnessing animal protein processing technologies to generate innovative, cost-effective and high quality plant protein alternatives. Datamonitor reports that the global market for ingredients derived from dairy and plant proteins was estimated to be worth ...
Sports Nutrition’s Widening Playing Field
Average Joes outnumber jocks when it comes to this category’s target consumers. Their needs are guiding new product innovation and, ultimately, rehabbing a bruised reputation.The category of sports nutrition supplements may bring to mind a very particular group of consumers, namely, bodybuilders and extreme athletes who are highly educated on fitness and will try almost ...
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