protein
The Role of Protein in the Growing Functional Food Market
Consumers are increasingly focused on the healthfulness of their food. While taste and price perennially top the list for consumers in choosing a food or beverage, 71 percent of consumers are interested in the healthfulness of a product, an increase of 10 percent from 2012 to 2014, and a 15 percent jump since 2010. Weight ...
Protein Demand
Whether animal or plant, consumers’ appetite for protein is driving innovative formulations. A 2015 Market Update from Batory Nutra (Des Plaines, IL) reported that in 2015 and beyond, natural product formulators understand that a consumer’s appetite for protein doesn’t stop at the supplement store, and two thirds of people say they aim to consume moderate ...
Protein Shoppers Increasingly Looking for Plant Alternatives, says Datamonitor
According to a new report from Datamonitor, consumer demand is up for soy, pea and rice protein ingredients, and manufacturers are harnessing animal protein processing technologies to generate innovative, cost-effective and high quality plant protein alternatives. Datamonitor reports that the global market for ingredients derived from dairy and plant proteins was estimated to be worth ...
Sports Nutrition’s Widening Playing Field
Average Joes outnumber jocks when it comes to this category’s target consumers. Their needs are guiding new product innovation and, ultimately, rehabbing a bruised reputation.The category of sports nutrition supplements may bring to mind a very particular group of consumers, namely, bodybuilders and extreme athletes who are highly educated on fitness and will try almost ...
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