sports nutrition
Sports Nutrition Transition
The sports nutrition market is one that continues to present plenty of promise and opportunity—especially as it transforms into “active nutrition.” Athletes know that a nutritionally adequate diet and plenty of fluids are important for maximizing their physical performance. It’s their hope that dietary supplements will help them train harder, improve performance, and even gain ...
NOW Celebrates 50 Years
In 2018, NOW (Bloomingdale, IL)—the largest independent and family-owned manufacturer of natural products in the U.S. health food store channel—will begin celebrating 50 years as a manufacturer dedicated to its mission of providing products and services that empower people to lead healthier lives. A whole year of anniversary events and programs are planned. NOW will ...
AHPA Appoints Robert Wildman to Chair Sports Nutrition Committee
The American Herbal Products Association (AHPA) appointed Dr. Robert Wildman, chief science officer at Post Active Nutrition Brands, as the new chair of the Sports Nutrition Committee during a meeting at Natural Products Expo West in Anaheim, CA. Wildman succeeds Ray Jaglowski, vice president of technical and regulatory at Twinlab Corp., who chaired the committee ...
Targeting Emerging Markets in Sports Nutrition
For a wide variety of active individuals, achieving a personal best—whether it’s an endurance sport such as long-distance running, cycling or swimming; or the ability to lift heavier weights, or improving one’s tennis swing, or acing new yoga poses—is a feeling of personal fulfillment that is so deep because it’s hard won. The growth of ...
Sports Nutrition’s Widening Playing Field
Average Joes outnumber jocks when it comes to this category’s target consumers. Their needs are guiding new product innovation and, ultimately, rehabbing a bruised reputation.The category of sports nutrition supplements may bring to mind a very particular group of consumers, namely, bodybuilders and extreme athletes who are highly educated on fitness and will try almost ...
Getting In The Game
The sports nutrition market has seen growth recently from new consumers who want results and are beginning to investigate science-backed products.While riding out tough economic times, the sports nutrition category is moving from bench warmer to starter status, as the market has experienced solid growth over the past year. “According to industry experts, I have ...
Peak Performance In Sports Nutrition
A category standing strong in spite of negative news, manufacturers are being provided the tools to formulate safe, effective products.At no time are Americans thinking more about sports than when the Olympics roll around. According to Nielsen numbers, 219. 4 million Americans tuned in to watch the 2012 London Olympics, making it the most-watched event ...
Advancements For The Active
Although the sports nutrition industry is never one without controversy, safer methods and more clinically proven ingredients are helping a growing market expand even more.Despite being attacked in recent years for its alleged ineffective regulatory support, the sports nutrition industry rebounded in a big way in 2010. By adding nearly $2 billion in new U.S. ...
Playing Fair In Sports Nutrition
Reputable manufacturers are making a name for themselves by developing sports supplements that deliver on an unwavering commitment to athletes of all levels.FEw industries in recent years have had to suffer the amount of criticism and scrutiny that sports nutrition has. Through the negligence and downright irresponsibility of a few foul players, legitimate manufacturers and ...
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