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Specialty Enzymes

Eighth Annual NIE New Ingredient Awards Call for Entries

strength


[Extra! Extra!] 6 Unique Muscle and Strength Ingredients From Gencor

by Eric Munson | August 1, 2025

Gencor (Austin, TX) provides an array of ingredients for athletic men and women that cater to various needs. Maggie McNamara, vice president of global marketing, elaborated on how some of the company’s ingredients can help support muscle strength, growth, performance and recovery. Levagen+ Levagen+, a branded palmitoylethanolamide (PEA) ingredient, has been clinically proven to enhance ...

Improving Muscle Mass

by Eric Munson | August 1, 2025

Ingredients for muscle and strength are experiencing a holistic and diverse approach to address consumer expectations. The muscle and strength category has been expanding from traditional “muscle-building” to holistic muscle health including strength, recovery, mobility and inflammation management. According to Coherent Market Insights, the global workout supplements market is projected to reach $47.87 billion by ...

[Extra! Extra!] Pushing Muscles to Failure Leads to Bigger but Not Stronger Muscles, Study Says

by Lisa Schofield | October 1, 2024

In the gym, there are several ways one can work out on the machine or with the free weights. One is to lift/push/pull moderate weight for as many times as possible, another is to use heavier weights in three sets typically comprised of 10 to 15 repetitions (reps). And then there’s the “superset,” which is ...

The Growth of Muscle and Strength Products

by Eric Munson | January 12, 2024

Muscle and strength supplements aren’t just for bodybuilders or athletes. According to Healthline.com, muscle strength not only boosts athletic activity, but also improves overall health. For example, strong muscles can improve stability, balance, flexibility and healthy body weight while potentially improving mood, energy levels and sleep patterns. Consumers have noticed and the sports nutrition category ...

Stronger Than Yesterday

by Angela Sabarese | January 6, 2023

The muscle and strength ingredient category is gaining traction as the consumer demographic expands. Growing one’s muscles and gaining strength is no longer just for bodybuilders and gym rats. Building muscle has health benefits for everyone, as it can help to burn fat, protect the joints, and increase strength and endurance for better workouts. The ...

Individuals Looking for Weight Loss May Need to Lift Weight First

by Joy Choquette | January 27, 2022

When most Americans think of weight loss, they think immediately of two things: healthier eating and cardio exercise. New studies though, are pointing to the fact that lifting weights may have a greater impact on weight loss than cardio training. The New York Times recently published an article, “Lifting Weights? Your Fat Cells Would Like ...

Muscle and Strength Products: Outlook in 2022

by Joy Choquette | January 4, 2022

Does this subset of the marketplace look firm or flabby in the year ahead? In the 1930s Popeye was a big deal. Unlike modern-day cartoon characters, however, this ragtag, fast-talking sailor wasn’t pushing sugary cereals and candy to kids. Instead, he encouraged young viewers to eat vegetables—in particular, spinach—to get strong and have muscles that ...

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