trends
Extending Your Healthy Timespan
Science-backed ingredients help maintain health and wellness in an aging world. In a January 2026 report from Innova Market Insights,1 consumers of all ages care more about healthy aging. Older adults, such as Boomers and Generation X, are focusing more on physical and social well-being. Younger generations, such as Millennials and Generation Z, care more ...
Redefining Women’s Health
How innovation, market trends and new perspectives are shaping the market of women’s health today. With Women’s Health Month just around the corner in May, now is a good time to reflect on trends in this category, market outlook and which ingredients and studies are most resonating with manufacturers in this space, as well as ...
Hearty Ingredients
Here are some of the emerging advancements in ingredients that support heart health. Heart health has become a prominent concern for consumers, with aging individuals looking for cardiovascular support in a variety of forms. As a result, ingredient suppliers are bringing to market a bevy of new ingredients that have been validated in clinical studies. ...
Industry Update: Winter 2025
Nutrition Industry Executive (NIE) talks to industry leaders about the most pressing issues facing the natural products niche today. The panel: Chase Johnston, Vice President of Operations, Arjuna Naturals, Irving, TX, https://arjunanatural.com Daniel Fabricant, President & CEO, Natural Products Association (NPA), Washington, D.C., www.npanational.org Doug Lynch, CEO & Founder, Marketwell Nutrition, Princeton, NJ, www.marketwellnutrition.com Graham ...
Trends and Advances in Pet Health
From GLP-1 to Master Signaling Molecules—The Next ‘Aha’ in Longevity Science The Hormone Everyone’s Talking About—And What It Means for Pets In human health, GLP-1 has become shorthand for a new class of weight-loss drugs. But in the data, GLP-1 is not a pharmaceutical invention. It’s a naturally occurring hormone that’s been in every mammal ...
Trends in Weight Management & Blood Glucose Support
Metabolic health concerns are driving consumer demand for weight management and blood glucose support. In addition to GLP-1 agonist pharmaceuticals, which are fueling consumer interest in this area, many consumers are opting for natural solutions to manage a healthy weight, address nutrient deficiencies, support muscle strength and maintain healthy blood glucose levels. Additionally, younger consumers ...
The Natural Man
Natural ingredients for holistic men’s health support. According to Grand View Research, the global men’s health supplement market was estimated at $75.09 billion in 2024 and is expected to grow at a compound annual growth rate (CAGR) of 10.07 percent from 2025-2030, reaching a valuation of $132.13 billion. The growth of the men’s health supplements ...
Freedom From Pain
Proactive consumers of all ages value natural ingredients to maintain quality of life with less pain and inflammation. According to the National Institutes of Health (NIH), when the body suffers an injury or infection, inflammation is a normal part of the healing process. Most people are familiar with acute inflammation where the skin swells up, ...
The Digestive Power of Biotics & Enzymes
Biotics vs. Enzymes Biotics and enzymes are both used for digestive and gut health. However, there is often confusion as to their roles and functions. “Biotics are the ‘distance runners’ of gut health often requiring days or even weeks before noticing a benefit. In contrast, microbial enzymes demonstrate digestive health benefits within minutes and hours. ...
Ingredients for Foods & Beverages Are the Future of the Industry
The panel: Denis Alimonti, Director of U.S. Nutrition, Maypro, Purchase, NY, www.maypro.com Alvin Berger, PhD, MS, Founder, LifeSense Products, Wayzata, MN, https://lifesenseproducts.com Dave Blackwood, Senior Vice President of Bioactives, Brightseed, San Francisco, CA, www.brightseedbio.com Lindsay Cole, Sales & Business Development Manager, North America, Kappa Bioscience AS/Balchem, Oslo, Norway, www.kappabio.com Leslie Gallo, President, Artemis International, Fort ...
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