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VMS


Impetus Wellness Group Announces Launch of VMS Platform and Partnership With Reliance Vitamin

by Shari Barbanel | September 18, 2024

Impetus Wellness Group (California) has announced the launch of its platform through a partnership with New Jersey-based Reliance Vitamin. Impetus is a wellness-focused platform dedicated to fostering the leadership and growth of companies in the vitamins, minerals and supplements (VMS) space. This partnership marks a significant milestone for Impetus, positioning it as a future leader ...

Clorox Attempting to Sell Vitamins, Minerals and Supplements Business

by Shari Barbanel | March 29, 2023

Bleach maker Clorox Co. (Oakland, CA) has been seeking to divest its vitamins, minerals and supplements (VMS) business after efforts to scale it led to major losses, according to four people familiar with the situation. The VMS business represents just 3 percent of Clorox’s total net sales, yet in 2021 it forced it to take ...

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