Impetus Wellness Group (California) has announced the launch of its platform through a partnership with New Jersey-based Reliance Vitamin. Impetus is a wellness-focused platform dedicated to fostering the leadership and growth of companies in the vitamins, minerals and supplements (VMS) space.
This partnership marks a significant milestone for Impetus, positioning it as a future leader in the VMS CMO market and establishing Reliance as the first member of its platform, the companies stated.
“The Reliance team has successfully navigated recent industry challenges, emerging as a premier player in the VMS CMO space,” said Chris Testa, Impetus CEO. “Reliance has built an impressive portfolio of natural channel customers and partnerships with some of the largest CPG (consumer packaged goods) and retail brands in the country, and its commitment to quality, service, and innovation aligns perfectly with our vision. We look forward to working together to create a platform that can capitalize on the exciting opportunities ahead.”
As a part of the Impetus platform, Reliance will continue to operate under its established brand and be led by CEO Linda Naselli, who has played a key role in driving the business’s growth.
“I’m incredibly proud of what the Reliance team has achieved to date,” said Naselli. “Our focus on product offering innovation and manufacturing capacity expansion, among other advancements, has enabled us to meet growing demand and win market share. Joining forces with Impetus Wellness Group represents an exciting next step for Reliance, and we look forward to continuing to grow and provide industry-leading services to our customers as part of the platform.”
For more information, visit www.impetuswellnessgroup.com or www.reliancevitamin.com.
