Yellow Wood Partners (Boston, MA), a private equity firm focused exclusively on investing in consumer brands and companies, has announced that it has agreed to acquire the Holistic Health platform from Nestlé (Switzerland) for $1 billion.
Holistic Health is a leading global Vitamins, Minerals and Supplements (VMS) platform with a differentiated portfolio of established brands, including Nature’s Bounty, the No. 2 overall VMS brand and leading women’s health brand in the U.S, as well as leading specialty brands Nuun, Osteo Bi-Flex and Gard. Nature’s Bounty offers a broad range of wellness solutions that are consumed in more than 20 percent of U.S. households and have been a trusted brand for more than 50 years, according to the company.
“Holistic Health is an excellent platform of trusted brands with deep retailer relationships providing significant opportunities for continued growth,” said Dana Schmaltz, partner at Yellow Wood. “The Holistic Health portfolio provides a group of specialty category leaders in various high growth sectors of the attractive VMS market, including hydration, gut health and immunity. Operating Holistic Health as a standalone entity will provide the opportunity to leverage the power of each brand to accelerate growth, enhance innovation and strengthen their market positions with consumers and retail partners. We have developed an excellent relationship with the team at Nestlé and look forward to ensuring a smooth transition over the coming months as we close the transaction.”
“This exciting portfolio is deeply aligned with our focus, expertise and functional operations approach, and we are thrilled to add each of these brands to the Yellow Wood umbrella,” added Tad Yanagi, partner at Yellow Wood. “We believe that by implementing the Yellow Wood Consumer Operating DNA model, we can accelerate the growth of all of these brands as we have done with other category defining carveouts such as Q-tips, Chapstick, Suave and Dr. Scholl’s. As VMS adoption continues to increase among a wide range of consumers and demand for benefit-specific solutions expands, we see significant runway to drive organic growth across the platform.”
This transaction marks Yellow Wood’s sixth significant carveout acquisition from five major global consumer companies, including Bayer, Reckitt, Unilever and Haleon. The transaction is subject to applicable regulatory approvals and is expected to close by the first half of 2027.
For more information, visit www.yellowwoodpartners.com or www.nestle.com.
