NIE 2010
Backstage With The Brands
It’s commonly known that branded ingredients offer the customer a level of scientific backing and security not easily attainable with generic ingredients. In addition, branded ingredient suppliers are often an invaluable source of marketing and merchandising support for both finished product manufacturers and retailers alike. Below is a sampling of some popular branded ingredients on ...
Keeping Adversity At Bay
On December 22, 2006, the President signed into law the Dietary Supplement and Nonprescription Drug Consumer Protection Act. The law amends the Federal Food, Drug and Cosmetic Act with respect to adverse event reporting (AER) and recordkeeping for dietary supplements and nonprescription drugs marketed without an approved application.The Act applies to all dietary supplements labeled ...
Marketing Immunity
Carefully vetting ingredients and crafting a clear, truthful message can be the keys to boosting immune modulating supplement sales.A December 2009 update on www.flucount.org reported that over a monitored seven-day span, 951 new swine flu deaths (an average of 136 deaths/day) had been reported from 62 nations around the world, and the five most affected ...
The Essential Enzyme
Food and digestive enzymes go hand in hand, so it was only a matter of time until the middleman was cut out and enzymes started going directly into functional foods and beverages.”“According to Recent report by Frost & Sullivan, during the economic downturn in the past year, food enzymes were viewed as processing aids that ...
Controlling “Friendly Fire” With Nutrients
Triggered by damage to the body, inflammation is normal and necessary when we have an injury, but at the root of almost all serious illnesses when chronic.Inflammation is the body’s natural response to outside invaders it perceives as threats. Specifically, it’s a process in which white blood cells protect the body from foreign substances such ...
Seeing One’s Way To Healthy Vision
AAccording to the World Health Organization (WHO), approximately 296 million people suffer from vision impairment around the world, not including blindness. A staggering 82 percent of these cases include people over the age of 50 who are suffering from agerelated conditions, namely age related macular degeneration (AMD), an eye disease causing a loss of central ...
Natural Ingredients For Blood Sugar Control
Each year, about 1.6 million people aged 20 or older are diagnosed with diabetes.According to the American Diabetes Association, of the23. 6 million children and adults that currently have the disease—7.8 percent of the US population—5.7 million do not know they have it.It is estimated that 57 million adults aged 20 and older have pre-diabetes, ...
Essential Fatty Acids: Reaching Farther Than Fish
Though fish oils remain top sellers, a number of challenges have manufacturers looking elsewhere for omega-3s.The essential fatty acid (EFA) supplement is perceived as a natural products marketplace mainstay, and its popularity in recent years has branched out to the mainstream as more people begin to recognize the importance of adding these nutrients to their ...
Digest This!
While sales of enzyme supplements grow, suppliers still hope to improve delivery methods and consumer knowledge.It is estimated that 50 percent of all adults do not produce enough digestive enzymes. One of the several explanations behind insufficient enzyme production is that it decreases with age (some sources claim that enzyme production declines by approximately 10 ...
Cultivating Consumer Confidence Through Safety and Efficacy
As consumers have become increasingly educated to the variance of safety measures in supplements, the greater assurances they require that brands—beginning with ingredients— be held to the highest quality standardThe nutritional consumer is by definition a more health conscious consumer and as such has an even greater interest in knowing the product they are purchasing ...
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